Many non-profit organizations struggle keeping up with the rapidly changing technological and social evolution that the internet has created. To help, we’ve compiled a list of free (or really inexpensive) web tools and applications that can transform the way to work, plan and communicate to your organization and communities.
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As the economy has taken its toll on businesses, we have all been pushed into the position of doing more with fewer staff. On top of that, the web and social media technology have rapidly evolved and create a whole new paradigm for marketing and customer engagement.
It’s time to take a fresh look at your organization and either create new positions or additional job roles to meet the challenges ahead. Feel free to modify, merge, or create teams to manage these new tasks.
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Social Media is everywhere.
Blogs. Facebook. LinkedIn. Twitter. YouTube. Flickr. The list of social media applications continue to become entrenched with modern life and its user base keeps multiplying daily.
So what does this mean to you? If you plan events, we hope this post will help you in considering how to integrate social media into your agenda. Social media sessions at conferences – whether breakouts or keynotes – are some of the most-attended and highest-rated. Here are some quick ideas to get you started.
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We frequently get asked by clients what the difference between Facebook Pages and Groups are and which one they should use. For organizations, the response is very simple: Use Facebook Pages. Here’s why:
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1. Have a Poor Content Strategy
Expired Content
What happens when website visitors run come to your site and find and information that is expired and/or irrelevant? They leave. However, more importantly, typically they won’t come back.
Useless Content
What happens when website visitors run come to your site and can’t find what they’re looking for? They leave. And, once again, they typically won’t come back. Utilize analytics software (Google Analytics) to track what information is not utilized whatsoever. Remove it. Place your most popular content easily accessible on the homepage. This includes service times, the church address and phone number, and driving directions to the church.
Content that’s not written for the Web
Copy for your website should be short, scannable and to the point (not full of “church-ese”). People do not “read” on the internet, they quickly scan the site to find what they are looking for.
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