Facebook Landing Page Best Practices

By default, the first thing a visitor sees on a Facebook Page is the Wall.  Your Wall is a collection of status updates and images that you or your fans have posted.  However, there is a better welcome mat to put out for visitors.  One of the best investments you can make in your Facebook strategy is to build a custom landing page.  We’ve put together a few examples of great custom landing pages to inspire your creative juices.

Organizational Branding

Promote a Product

Highlight an Event

Give Away Premium Content

Membership Signup

As you’ve probably noticed, a few of these examples blend into multiple categories.  Most effective social media campaigns do.  There are tons of great examples out there.   Send us a link to your favorites and we might include them on the next round. 

Landing Pages Dos and Don’t:

Dos:
1.     Read Facebook’s Promotion Guidelines: https://www.facebook.com/promotions_guidelines.php

2.     Purchase an SSL Certificate – Facebook now requires all apps to be secure and have an SSL Certificate.

3.     Get creative – you have a window (iframe) where you can break from the FB blue and white, make yours stand out.

4.     Create a call to action. Give clients a reason to read your landing page. (Example: Groupon– get connected, get more deals that you like)

5.     Do include your branding. Use social media to expand your online presence.

6.     Use Analytics Software.  You value what you measure. 

Don’ts:
1.     Don’t make your iframe wider than 480px, it will create horizontal scroll bars.

2.     Don’t use FBML – use iframes (Facebook stopped using FBML March 2011)

3.     Don’t hide all of your content from potential fans. “Likes” should be rewarded, but non-Likes should not be punished.

4.     Don’t put too much content. People wont read all of it.

5.     Don’t make audio/video auto play.

written by

Janet Wheeland

Web Designer

Tags: marketing, facebook, landing pages, custom facebook