2 Posts Tagged with “Advertising”
How to Survive (and Thrive) in a Recession Economy
In a recession economy, marketing is more important than ever. To many business owners cutting marketing when sales are declining seems logical, but if you look at history companies that increased marketing dollars reap greater long term results than companies that scaled back. A recession forces management to make tough choices, not simple cuts. While I do recommend eliminating the fat from your budget, here are a few items to consider before you start any serious pruning...
Social Media for Conferences & Events
Social Media is everywhere. Blogs. Facebook. LinkedIn. Twitter. YouTube. Flickr. The list of social media applications continue to become entrenched with modern life and its user base keeps multiplying daily. As recently as a few months ago, businesses and professionals were asking, “Is this relevant to me/my organization/my industry/my profession?” If you’re struggling with why you should be involved in social media, consider the following statistics...