3 Posts Tagged with “Best Practices”
Building a Successful Web Presence
Imagine a huge party full of your customers, biggest fans, competitors, and worst enemies. Not only is everyone mingling and making introductions, but at the front of the room is a podium with an open microphone.
This is the beauty of the internet. Companies that are late to the party, or worse, don’t show up at all, endure the humiliation of watching their brand dragged through the mud and their customers enticed away by competitors. Do yourself a favor, actively and passionately building a strong web presence.
Here’s how to get started.
Content is King
Content is substance. Regardless of the design, technology, or platform, content refers to everything that conveys meaning. Obviously this includes the text on your pages, but it also encompasses pictures, videos, buttons, icons, logos, PDF's, etc. Content is the substance that provides value to your audience. In a nutshell, content strategy requires the vision to anticipate and provide exactly what your audience is looking for.
Most sites remain fallow and unused due to a poor content strategy. Or more appropriately, no content strategy. The best way to kill good content is to bury it in a mountain of useless information. Most projects are delayed weeks, months, or even years by late content.
SEO Best Practices - Part 1
Is your website coming up as one of the first results in Google? Do you have a strategy to increase your search engine rankings so that new customers can find you?
Search Engine Optimization is the process of improving your website's visibility in search engines. Paying close attention to SEO can help your business grow exponentially.