1 Post Tagged with “Content Strategy”
Content is King
Content is substance. Regardless of the design, technology, or platform, content refers to everything that conveys meaning. Obviously this includes the text on your pages, but it also encompasses pictures, videos, buttons, icons, logos, PDF's, etc. Content is the substance that provides value to your audience. In a nutshell, content strategy requires the vision to anticipate and provide exactly what your audience is looking for.
Most sites remain fallow and unused due to a poor content strategy. Or more appropriately, no content strategy. The best way to kill good content is to bury it in a mountain of useless information. Most projects are delayed weeks, months, or even years by late content.