7 Posts Tagged with “Marketing”
Building a Successful Web Presence
Imagine a huge party full of your customers, biggest fans, competitors, and worst enemies. Not only is everyone mingling and making introductions, but at the front of the room is a podium with an open microphone.
This is the beauty of the internet. Companies that are late to the party, or worse, don’t show up at all, endure the humiliation of watching their brand dragged through the mud and their customers enticed away by competitors. Do yourself a favor, actively and passionately building a strong web presence.
Here’s how to get started.
Facebook Landing Page Best Practices
By default, the first thing a visitor sees on a Facebook Page is the Wall. Your Wall is a collection of status updates and images that you or your fans have posted. However, there is a better welcome mat to put out for visitors. One of the best investments you can make in your Facebook strategy is to build a custom landing page. We’ve put together a few examples of great custom landing pages to inspire your creative juices.
How to Survive (and Thrive) in a Recession Economy
In a recession economy, marketing is more important than ever. To many business owners cutting marketing when sales are declining seems logical, but if you look at history companies that increased marketing dollars reap greater long term results than companies that scaled back. A recession forces management to make tough choices, not simple cuts. While I do recommend eliminating the fat from your budget, here are a few items to consider before you start any serious pruning...
Why Your Organization Should Be Using Facebook Pages
We frequently get asked by clients what the difference between Facebook Pages and Groups are and which one they should use. For organizations, the response is very simple: Use Facebook Pages.
Social Media for Conferences & Events
Social Media is everywhere. Blogs. Facebook. LinkedIn. Twitter. YouTube. Flickr. The list of social media applications continue to become entrenched with modern life and its user base keeps multiplying daily. As recently as a few months ago, businesses and professionals were asking, “Is this relevant to me/my organization/my industry/my profession?” If you’re struggling with why you should be involved in social media, consider the following statistics...
New Job Roles For 2010
As the economy has taken its toll on businesses, we have all been pushed into the position of doing more with fewer staff. On top of that, the web and social media technology have rapidly evolved and create a whole new paradigm for marketing and customer engagement.
It’s time to take a fresh look at your organization and either create new positions or additional job roles to meet the challenges ahead. Feel free to modify, merge, or create teams to manage these new tasks.
Web Tools for Small Businesses
Many non-profit organizations struggle keeping up with the rapidly changing technological and social evolution that the internet has created. To help, we’ve compiled a list of free (or really inexpensive) web tools and applications that can transform the way to work, plan and communicate to your organization and communities.