In a recession economy, marketing is more important than ever. To many business owners cutting marketing when sales are declining seems logical, but if you look at history companies that increased marketing dollars reap greater long term results than companies that scaled back. A recession forces management to make tough choices, not simple cuts. While I do recommend eliminating the fat from your budget, here are a few items to consider before you start any serious pruning...
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Many non-profit organizations struggle keeping up with the rapidly changing technological and social evolution that the internet has created. To help, we’ve compiled a list of free (or really inexpensive) web tools and applications that can transform the way to work, plan and communicate to your organization and communities.
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