1. Have a Poor Content Strategy

Expired Content

What happens when website visitors run come to your site and find and information that is expired and/or irrelevant? They leave. However, more importantly, typically they won’t come back.

Useless Content

What happens when website visitors run come to your site and can’t find what they’re looking for? They leave. And, once again, they typically won’t come back. Utilize analytics software (Google Analytics) to track what information is not utilized whatsoever. Remove it. Place your most popular content easily accessible on the homepage. This includes service times, the church address and phone number, and driving directions to the church.

Content that’s not written for the Web

Copy for your website should be short, scannable and to the point (not full of “church-ese”). People do not “read” on the internet, they quickly scan the site to find what they are looking for.