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454 Podcast - Why “No” is our Favorite Answer with Chris Jennings

454 Podcast - Why “No” is our Favorite Answer with Chris Jennings

Apr 05, 2018 in Podcast

Welcome to Episode 1 of our podcast. Join us as Paul sits down with Chris Jennings of Sandler Sales Institute to discuss some of the finer points of how to approach sales from a consultative position. Chris's systematic approach to sales puts the clients' best interest first and empowers the sales person to properly navigate business development conversations to quickly reach a "Yes" or "No."

The Truth About Yelp

The Truth About Yelp

Nov 30, 2015 in Thought Leadership

For customers, Yelp can be the difference between a great meal and a bad night. For business owners, it can be a repuation nightmare with a high cost. Find out the truth about Yelp and what you can do to protect your business.

Introducing Our New Logo

Introducing Our New Logo

Oct 12, 2015 by Photo of 454 Creative454 Creative in Thought Leadership

At the beginning of 2015, we began to feel like our existing logo was starting to look outdated and didn’t excite us as much as it used to. We wanted a change, but understood that having brand consistency and staying recognizable to our clients was essential to our business. So, instead of rolling out a completely new idea, we decided to perform a logo refresh.