Is Your Site Performing The Way You Want It To?
Imagine your website is a race car engine. There are thousands of parts and pieces working together to get the best performance possible. Well, maybe your website isn’t delivering the performance you were looking for. We can help. 454 Creative’s Website Audit Program gives you clarity and insight into the performance of your current website and gives clear, actionable steps to get you where you want to go.
Regardless of who designed or maintains your website, our team of experts (web designers, developers and search engine optimization specialists) will objectively evaluate your site and give you the necessary steps to achieve your goals.
How it works
We begin the process with a simple worksheet for you to outline the intentions and goals of your site. We take that information and run a complete audit on your site based upon the following criteria:
Information Architecture
Scores the organization of information within your site and the navigation created to find that information.
Content Strategy
Evaluates the quality of content within your site. How often is it updated? Is it readable, relevant and media-rich? How often is it accessed?
Design & Branding
More than visual appeal, does your site maintain design consistency and accurately represent the organizational branding goals? We’ll evaluate everything from page file sizes and DNS response times to design symmetry and visual appeal.
Coding & Compatibility
Examines the programming within your website testing for compatibility across multiple platforms (Windows, Mac, Mobile, etc) and multiple browsers (Internet Explorer, Safari, Firefox, Chrome, etc). We verify that your website is using standards compliant coding for long term accessibility.
Search Engine Optimization
How easily can people find you using search engines? More importantly, we’ll show you how to improve your search engine results to drive the right kind of audience to your site.
Platform
We’ll test your DNS configuration and web server’s performance for quality indicators to ensure your website and email services optimally configured.
Credibility
Does your site adhere to various web standards and practices for maintaining credibility? Did you know that credibility factors play a significant role in search engine results?
Social Media & Online Marketing
Are you leveraging a social media strategy that is feeding into your overall web presence? Are your current social media and online marketing campaigns engaging your audience?
What we deliver is a detailed Audit Report that is clear and concise in its evaluation criteria and scoring. You can then use our recommendations to work with your website designer in improving the overall effectiveness and reach of your website.
Working together, the average turnaround time is 15 - 30 days, and we will be happy to answer any questions you have regarding our findings.