Epicor Software / Insights Customer Conference 2015

The corporate marketing team at Epicor enlisted the help of 454 Creative to capture and create video and photography assets to show live at the event and for future promotional use.

Overview

Over 4,000 guests arrived in Nashville, TN in May of 2015 to participate in Epicor Insights 2015, one of the largest education conferences for Epicor Software. The event was held at the prestigious Gaylord Opryland Resort and hosted keynote speaker Jack Welch, live entertainment at the Grand Ole Opry with Martina McBride, Dierks Bentley & Connie Smith, and specialized education courses for the Epicor user base.

An event of this magnitude required hundreds of experts firing on all cylinders to create a memorable, educational, and meaningful event for Epicor customers.

Due to the vast onsite production and marketing needs, the corporate marketing team enlisted the help of 454 Creative to capture and create video and photography assets to show live at the event and for future promotional use.

Process

During the event, 454 Creative had a blast traveling throughout the Gaylord Opryland Resort with the Epicor corporate marketing team to produce and film a series of commercials edited within 24 hours to be shown at the conference. We also helped Epicor capture fun and creative video clips through candid interviews on their trade show floor.

Throughout the conference, 454 Creative produced, filmed, and edited multiple customer testimonial videos on green screen, which included custom animated introductions and title screens along with written transcripts for each interview. On top of that, we had the privilege of creating an event slide show and commercial shown at the Grand Ole Opry!

In addition to providing video production services, 454 Creative provided event photography to capture conference happenings. We were honored to shoot VIP portraits during the event and our team delivered professionally edited photos for social media and marketing use each day.

Measure of Success

At Epicor Insights 2015, our goal was simple: Make the Epicor corporate marketing team happy by delivering what we promised. We believe we did just that.

At the end of the conference, we produced eight onsite commercials, 21 customer testimonials, multiple candid customer testimonials, VIP portraits with Jack Welch, Martina McBride and Dierks Bentley, awards presentation photography, VIP brunch photography and general conference video and photos.

This may sound cliché, but the real win for our team was getting to know and work with the talented team at Epicor. They are brilliant and the conference was an overwhelming success. We were honored to work with such a special, invigorating, and effective team.