Mark Beamish Waterproofing / Marketing, Website + Email Campaigns

454 Creative partnered with MBW to create and execute a marketing plan to expand their online reach and generate sales.  

Overview

Mark Beamish Waterproofing is Southern California’s premier commercial and residential waterproofing, caulking, concrete polishing, and coating company. Each year MBW waterproofs approximately 2.5 million square feet, caulks 1 million lineal feet and polishes, stains or coats 4 million square feet of concrete floors on 2,000 jobs from Hawaii to New Jersey.

MBW approached 454 Creative seeking marketing strategy and execution for various projects to help marry their existing solid reputation with their online presence.

Process

Beginning in February 2014, our team worked with CEO, Adam Beamish, to evaluate existing assets and marketing efforts that lead to the creation and execution of a holistic marketing plan for MBW. 454 Creative identified several areas of opportunity for MBW including email marketing campaigns, a refreshed web presence, online advertising, graphic design, updated promotional materials, marketing intelligence, and more.

454 Creative worked with MBW to launch a new website in January 2015 built on Wordpress, a proven and effective Content Management System. In addition, 454 Creative continues to design and develop email campaigns and promotional materials that have led to great business connections and mutually beneficial relationships.

Measure of Success

As we continue to work with MBW, we are motivated by their continued success. We’ve seen an 86% growth in web traffic in 2015 compared to 2014 and a 103% growth in users in the site’s first six months since launch. We have also seen above average email open and click rates that have led to actual sales. Needless to say, we are excited to see their online presence grow and our combined efforts turn into sales.

Working with Adam Beamish and the team at MBW is a joy! The MBW teams are true experts at their craft and we’re proud to partner with them. If you have any commercial or residential concrete polishing, coating or waterproofing needs, we encourage you to visit markbeamish.com