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4 Reasons to Choose an Agency, (and 3 Reasons not to!)

4 Reasons to Choose an Agency, (and 3 Reasons not to!)

Jun 11, 2021 in CEO Coaching

Engaging with a results-driven marketing agency makes sense for a lot of reasons, but as an agency owner, I’ve taken a little bit of time to boil things down to our top 4.

What You Need to Know About Facebook Ads & iOS 14

What You Need to Know About Facebook Ads & iOS 14

May 10, 2021 by Photo of Libby HaseLibby Hase

With the latest version of iOS14, Apple has introduced some controversial ad blocking features to promote user privacy. This has caused some big changes for how advertising platforms like Facebook tracks and manages ad data.

Our Operating Principles

Our Operating Principles

Apr 27, 2021 by Photo of Chad ColtmanChad Coltman in Inside 454

As a company, we live to embody 3 simple principles in our culture: Make it Awesome, Make it Matter, Make it Happen. These statements shape our work and our relationships. 

Nobody Likes Their Leads

Nobody Likes Their Leads

Apr 14, 2021 by Photo of 454 Creative454 Creative in Lean Marketing Institute

Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at? 

Making Sense of SEO

Making Sense of SEO

Feb 16, 2021 in Marketing Playbook

Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today.  I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment.  So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?

Meet the Creative Team

Meet the Creative Team

Feb 09, 2021 by Photo of Chad ColtmanChad Coltman in Inside 454

When you work with 454 Creative, you have an entire team of talented creatives behind your marketing efforts. We're thankful for this group of men and women and all the passion, talent, skill and hard work they bring the job everyday. Take a minute and read what each of them loves about the work they do at 454 Creative for our clients. 

How to create healthy workplace habits in a remote environment

How to create healthy workplace habits in a remote environment

Dec 14, 2020

After 9 months of full time remote working Our Director of Brand Strategy, Victoria Langton, shares her 5 habits for keeping her team’s wellbeing at the forefront.

The 4 Ps of Marketing

The 4 Ps of Marketing

Nov 04, 2020 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion. 

4 Trends That Winning Companies Have Adopted During COVID-19

4 Trends That Winning Companies Have Adopted During COVID-19

Oct 16, 2020 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.

Defining the Marketing Role

Defining the Marketing Role

Sep 28, 2020 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Institute

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change. 

From Prospect to Promoter

From Prospect to Promoter

Sep 23, 2020

We love to learn (and teach) at 454 Creative!