454 Creative’s Digital Audit Programs
Jun 21, 2021
454 Creative offers a number of different digital audit programs to ensure all your technical marketing efforts are performing as intended. An audit usually involves an in-depth review of your website, pay-per-click advertising, digital marketing efforts or even your competitors to offer you a summary of recommended actions and areas for improvement. Performed over the course of a few weeks, each audit is done specifically for your company, without using boilerplate recommendations or 3rd party reports that other digital agencies might. This hands-on approach is customized for your business, which means you get relevant and actionable findings from our team to yours. Here is a quick review of the four primary audits that 454 Creative performs.
ADA Compliance Audit
Today's websites are targets for lawsuits under the American with Disabilities Act (ADA) and the conditions requiring websites to be accessible to those with disabilities. Things like contrast ratios, screen reader compatibility, ARIA labels and image ALT tags must all be in proper working order. Our ADA Audit does a personal, in depth review of these items, and provides a comprehensive report on what needs to be done to bring your site up to ADA compliant and maintain compliance into the future.
If you're not seeing the results you are hoping for in your Google search rankings, you make have Search Engine Optimization (SEO) issues on your site. Our team is well versed in both the technical and functional aspects of SEO, and will do a deep-dive into your website looking for issues to resolve and recommendations on how to make improvements. Technical SEO looks "under the hood" of your site and covers the ways your site is structured and how well suited your site is to be read by bots and search crawlers. Functional SEO covers how well your content performs for search and what can be done to make it more effective for your desired keywords. To learn more about functional and technical SEO, check out our blog post.
If you're running digital advertising on platforms like Google Ads, Facebook, Instagram, LinkedIn or even Bing, you might be wondering whether or not you're getting the most "bang for your buck." Our team will do a comprehensive review into all your various advertising platforms and evaluate the quality of your ad's creative assets, the potential for ad optimizations, review your ad spend levels and confirm you are maximizing opportunities for conversion tracking on your website.
Competitive Digital Marketing Audit
Do you know how your company stacks up to your competitors? Knowing where you stand in your market is instrumental to how you market to your customers. Our competitive analysis evaluates your business compared to your competitors and provides you with valuable insight and transparency into your current landscape. Our team uses a suite of tools to evaluate your digital footprint in comparison to your competitors, find competitors you may not be aware of, understand keywords in your industry for SEO and SEM and understand your online reputation on platforms like Google My Business or Yelp.
If you've been looking for a second opinion, another set of eyes, or an expert review, our team would love to partner with you. To learn more about our Audit Programs, reach out and let us know.