What you should know about GDPR
UPDATE as of June 29, 2018:
We hate to say “we told you so”, but last night, California Governor, Jerry Brown, signed into law the strictest privacy regulation in the country. We warned you a few months of the European GDPR regulation that has forced a fundamental shift in marketing best practices and change would be coming to the US in the near future. The new California regulation mirrors much of GDPR policy.
The good news: the law doesn’t take effect until 2020 so you have some time to get your ducks in a row. Also, the penalties for violations are not as stiff and ridiculous as the European regulation.
We’ll spend the weekend digesting the new regulation. We’ll keep you update on any changes we see impacting marketing best practices.
In general, we see this as a necessary and positive step in protecting privacy and user data. For organizations that have built value-driven growth through expertise and social trust, the impacts will be minimal. For organizations leveraging a lead acquisition strategy focused on “buying” lead data from 3rd parties, get ready for your world to change.
General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.
To dive deeper into GDPR, check out these resources: