Careers at 454 Creative

Job Posting | Digital Strategist

Location: Irvine, CA

Schedule: Full-Time | 40 hours/week M-F | In-Person

Pay Type: Salary + Benefits | Annual Salary at $75,000

At 454 Creative, we are all about growth! We see it as our mission to come alongside SMBs, credit unions, universities, and non-profits with digital marketing and sales expertise to help them grow. We are seeking a highly strategic and creative Digital Strategist to join our team. This Digital Strategist Role acts as a liaison between 454 Creative and our clients owning website project strategies and management, setting digital strategies that align with our client’s goals, and ensuring clients are satisfied with our services and creative outcomes. This role will play a crucial role in developing and implementing data-driven digital marketing strategies that drive growth and engagement for our clients. This job is a good fit for someone who is both strategic, has excellent technical acumen, highly responsible, relational, and is an effective communicator.

Here is a quick snapshot of some of the responsibilities of the Digital Strategist:

DIGITAL BRAND STRATEGY

• Lead Website projects to develop documentation and achieve client alignment on website development projects.
• Coordinate with the web development team to turn completed Website Roadmaps into completed websites.
• Act as an account manager to your assigned clients and projects.
• Coordinate with Web Development Team on client projects that require: Website Audit, ADA Audit, SEO Audit, etc. 
• Support the Website team with prepping project timelines in production schedule
• Support the Sales team with properly scoping new projects.
• Partner with the Brand Strategy Team as a technical resource, providing guidance, expertise and assistance as needed.
• Lead and collaborate with clients to understand their goals, present strategies, and provide ongoing support and consultation.
• Lead HubSpot projects as needed. 
• Lead digital marketing strategies as needed that align with clients’ business objectives and target audience. Understand strategy and management of digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
• Stay current with industry trends, emerging technologies, and best practices to continuously improve and innovate digital strategies.

QUALIFICATIONS

The Digital Strategist is a perfect role for someone who loves people, thinks strategically and creatively, enjoys solving complex problems, and is good at developing rapport with others.

• Experience: Minimum of 5 years of experience in digital marketing, with a strong background in client account management, website development, and digital marketing strategies.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. 
• Analytical Skills: Strong analytical and problem-solving skills, with proficiency in digital analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Technical Proficiency: Extensive knowledge of WordPress CMS, Figma, SEO, SEM, PPC, social media, other website platforms, HubSpot, email marketing, and other digital marketing channels and tools.
• Creativity: Ability to think creatively and develop innovative digital marketing strategies.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly and effectively.
• Project Management: Strong organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously. Preferred knowledge of Asana. 

BENEFITS & PERKS

• Personalized PTO: We believe people should be able to take time off when needed, without worrying about maxing out their vacation time. So, we have a flexible PTO policy which means you don’t have a specific number of days you are limited to.
• Heath and Dental: We offer comprehensive health coverage for our team and their spouse and family members.
• 401k Contributions: To encourage saving for the future, we match up to 4% of an employee's contribution to a 401k Retirement Account via payroll deductions. 
• World-class Office Campus: Our office in Irvine, adjacent from UC Irvine, has miles of outdoor walking paths, a food-hall from Chef Brian Malarky, basketball courts, volleyball courts, pickleball courts, outdoor seating and a well-equipped gym available to employees (the gym is free!) 

ALL TEAM MEMBER EXPECTATIONS: 

• Embody the 454 Creative company values:
  • Better as a Team
  • Do the Right Thing
  • Humble Expertise
  • Others First
  • Keep Your Promises
  • Adapt and Grow
• Standard of excellence in all work products.
• Active Management of projects and tasks in Asana.
• Active Management of client time in Harvest.
• Participation in Agency-wide events and meetings.

Job Posting | Account Manager

Location: Irvine, CA

Schedule: Full-Time | 40 hours/week M-F | In-Person

Pay Type: Salary + Benefits | Starting Annual Salary at $71,000

At 454 Creative, we are all about growth! We see it as our mission to come alongside SMBs, credit unions, universities, and non-profits with digital marketing and sales expertise to help them grow. The Account Manager acts as a liaison between 454 Creative and our clients, setting digital strategies that align with our client’s goals, nurturing clients through the agency processes and ensuring they are satisfied with our services and creative outcomes. This job is a good fit for someone who is both strategic and relational, loves building bridges with others as a part of a team, and is an effective communicator.

Here is a quick snapshot of some of the responsibilities of the Account Manager

ACCOUNT BRAND STRATEGY

• Translate the scope of work/proposal and the needs of the clients into a cohesive, actionable, strategic plan with specific tactics, often known as a 3 Month Tactical Plans (3MTPs).
• Complete Lean Marketing Framework sprints by working with the team to develop Brand Messaging, Digital Marketing Analysis (DMA), Customer Journey Funnel and 3MTP. 
• Work with the Client to outline key objectives, desired outcomes and KPIs for the relationship. 
• Host and lead all meetings with the client, pulling in appropriate 454 Creative Team Members and creating a prepared agenda to be sent out in advance to all participants.
• Review monthly reports from Digital Marketing Team before sending to client and work with the team to make recommendations as needed.
• Develop required content for emails, digital ads, lead magnets and other written pieces as needed. 
• Maintain awareness of pay-per-click campaign strategies, objectives, budgets, account balances and communicate results, budget concerns and optimizations as needed. 

ACCOUNT MANAGEMENT

• Act as an account manager to your assigned clients. 
• Onboard new clients upon assignment:
  • Send Welcome Packet and Introductory Emails
  • Send appropriate Project Planners
  • Request needed information and assets from clients
  • Schedule initial meetings with clients and internal knowledge transfer meeting.
• Schedule all necessary meetings with Clients throughout their relationship with 454 Creative.
• Ensure actionable items from meetings, emails or conversations that are consistent with the Scope of Work and strategic plans, and if so, entered in Asana.
• Maintain close contact with clients, creating weekly touchpoints for project status updates or check-ins, and provide opportunities for feedback, questions and concerns. 
• Troubleshoot issues with clients as they arise.
• Work with Creative Team to ensure that all creative work-product is meeting client needs, Scope of Work, and standard of excellence.
• Work with Project Manager to ensure tasks and timelines are understood and reasonable and communicate those timelines back to the client. 
• Record Account Statuses weekly in Asana and report on client health at Account Status Meeting.
• Work with Project Manager to ensure clients are paying invoices promptly. Communicate work stoppage to Project Manager if necessary.
• Assess client health and report on quality of the engagement and relationship.
• Point out opportunities for 454 Creative to additionally engage with client, working with Director of Business Development to draft additional proposals and Scopes of Work.
• Look for areas where client isn’t maximizing their engagement with 454 Creative and champion the needs of the client, and the best practices/values of 454 Creative to the client.

QUALIFICATIONS

The Account Manager is a perfect role for a someone who can communicate excellently, thinks strategically and creatively, enjoys solving complex problems, and is good at developing rapport with others. The ideal candidate would have a bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration or a related field, and a baseline understanding of digital marketing principles, tools, and technologies. They would also have 2-4 years of relevant client or account management experience.

Preferred experience in these platforms: 

• HubSpot 
• SharpSpring 
• Google Ads/Meta Ads Manager/LinkedIn Campaign Manager
• Agency Analytics
• Google Analytics/Google Search Console/Google Tag Manager/Looker Studio
• SEMrush 
• Sprout Social
• Asana 
• Notion
   

BENEFITS & PERKS

• Personalized PTO: We believe people should be able to take time off when needed, without worrying about maxing out their vacation time. So, we have a flexible PTO policy which means you don’t have a specific number of days you are limited to.

• Heath and Dental: We offer comprehensive health coverage for our team and their spouse and family members.

• 401k Contributions: To encourage saving for the future, we match up to 4% of an employee's contribution to a 401k Retirement Account via payroll deductions. 

• World-class Office Campus: Our office in Irvine, adjacent from UC Irvine, has miles of outdoor walking paths, a food-hall from Chef Brian Malarky, basketball courts, volleyball courts, pickleball courts, outdoor seating and a well-equipped gym available to employees (the gym is free!) 

ALL TEAM MEMBER EXPECTATIONS: 

• Embody the 454 Creative company values:
  • Better as a Team
  • Do the Right Thing
  • Humble Expertise
  • Others First
  • Keep Your Promises
  • Adapt and Grow
• Standard of excellence in all work products.
• Active Management of projects and tasks in Asana.
• Active Management of client time in Harvest.
• Participation in Agency-wide events and meetings.