Overview
Since 1975, Leader Industries Emergency Vehicles has set the bar for ambulance manufacturing in the United States. Their state of the art processes, design, and attentiveness to customer needs have elevated their company as a true leader in the industry.
In 2013, Leader Industries approached 454 Creative seeking to expand their online presence to exemplify the quality work and craftsmanship that went into every Leader Ambulance as well as attract new customers.
Process
454 Creative partnered with the Leader Industries marketing team to establish project goals, build a new information architecture and create a transition plan from the old site to the new at the onset of the project. During the next months, we developed a site wireframe and site design using Photoshop design comps to help Leader’s vision come to life. Our team developed Leader’s new site on Expression Engine, a robust and scalable Content Management System (CMS) that allowed for total customization of the front end and back end interface for easy site management. 454 Creative coded the site using Responsive Design for optimal viewing on all modern devices.
In December of 2014, leaderambulance.com was launched, paving the way for their marketing team to take action. Since launch, we are partnering with Leader Ambulance setting SEO and SEM strategy, designing print materials for their sales teams, filming customer testimonial videos, and continuing to be a trusted partner as their business grows.
Measure of Success
We love and have the utmost respect for Leader. Their team produces superior ambulances that make a huge difference in saving lives across the United States. Since working with Leader, our team constantly points out Leader Ambulances on the road and we take pride knowing the team behind the ambulance.
When it comes to measuring success, we have project goals and Key Performance Indicators (KPIs) to justify marketing spend and lead generation. But we think the true success for our team is seeing Leader’s product out in the field being the lifesaving tool it’s designed to be.