Pacific Rim Capital / Company Re-Brand

Pacific Rim Capital is North America’s largest independent lessor, with nearly $1B in assets under management. While they had developed highly successful partnerships with Fortune 500 corporations and other leading companies, their corporate image didn’t reflect their level of influence and positioning in the marketplace. Starting with Lean Marketing Framework to streamline their marketing efforts, 454 Creative worked alongside the PRC Executive Team to give their company a fresh face with completely new brand messaging and brand identity. This included a new logo and building signage for their new office campus.


Once the corporate branding was completed, we also built an all-new website for PRC, built on WordPress, with a custom template and content blocks that allows them to create a post dynamic content for years to come. Alongside the website build, we provided PRC with all new corporate photography, as well as a produced video and sales sheets as a resource for the sales team. Our team had a blast taking a “top to bottom” approach with Pacific Rim Capital, and we wish them the best in their future endeavors.