Overview
Kamalani is a new community of condominium homes coming to life in north Kihei, Hawaii. Once complete, Kamalani will provide 600 condominium homes with family-friendly amenities for all of Kamalani’s residents to enjoy.
In the fall of 2015, 454 Creative partnered with Three Marketing and Kamalani Ventures LLC to create and execute a phased digital strategy for each stage of construction which included website development, email campaigns, Search Engine Optimization, graphic design, and CMO consulting.
In my 20 years of advertising and branding experience, I’ve come across many creative groups, both in-house and with agencies. 454 ranks among the very best. In fact, they were the perfect choice to launch our residential community of Kamalani. You will not go wrong selecting them to boost your results!
Teri Yamashige
Three Marketing
Process
At the onset of the project, 454 Creative worked with Three Marketing and Kamalani to script appropriate user interactions and workflows for prospects, sales leads, and existing home buyers so that user behavior is tied to goal completion values for sales and marketing purposes.
As plans for the community began to take shape, 454 Creative designed, developed, launched, and maintained four iterative websites which included a static HTML website, Wordpress CMS (BuildingKamalani.com), and the latest version of the website on Expression Engine, a robust platform built for scalable growth (KamalaniLiving.com).
454 Creative built each website from the ground up, allowing Kamalani to have websites that reflect the complexity of their needs and legal requirements. 454 Creative integrated Kamalani’s CRM, Sales Simplicity, to track user engagement and leads as well as e-commerce functionality for home buyer registration courses.
KamalaniLiving.com hosts a wide variety of notable features including Uniquely Kihei, an interactive map showcasing local amenities surrounding the new community, e-commerce functionality for Home Buyer Education courses, parallax scrolling throughout the website to highlight lifestyle photography, and responsive design for optimal viewing on all devices.
As new phases of construction begin and sales opportunities are launched, 454 Creative will continue to add features to the website as well as provide strategic CMO consulting to grow Kamalani’s digital strategy.
Measure of Success
A huge part of launching a new community development is connecting all the pieces together from marketing to sales. Through our streamlined processes and detailed tracking, our team has helped Kamalani grow their sales leads through their online presence. Weekly and monthly reporting helps validate the work we do on a constant basis, allowing for necessary pivots to maximize growth.
Working with Three Marketing and Kamalani is a joy! Their vision for the community is inspiring and we are sincerely happy to partner with them as they set out to create beautiful homes for their community.
454 Creative is exceptional! They’re a great team - bright, creative, responsive, intelligent, strategic and really, really easy to work with. While there are many agencies that provide a good, creative product, 454 is different. They bring fresh perspectives and insights to the table, they offer new and innovative solutions, they execute quickly and deliver as promised; and they do it with a team of smart, friendly people. Because our project is on Maui, we have worked long-distance and with the exception of Paul, have not met the team face-to-face. Despite this, we’ve forged a great working relationship and 454 has grown to be an integral part of our marketing efforts. With this team, I know we are in good hands because they genuinely care about our success.
Teri Yamashige, Three Marketing