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The Right Tool for the Job: How to Choose a PPC Platform

The Right Tool for the Job: How to Choose a PPC Platform

Aug 25, 2021 by Photo of Chad ColtmanChad Coltman

Understanding the world of digital advertising, or what some may call pay-per-click (PPC), can be a tricky endeavor. Each platform shows promise and is more than willing to spend your marketing dollars, but how do you know which platform is right for your campaign? Is one platform better than another, and if so how do you make the determination?