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Last Chance Email For Sales Accepted Leads

Last Chance Email For Sales Accepted Leads

Sep 11, 2018 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

In almost every decision, someone is pushing on “yes” and someone is pushing on “no”.  In sales, we assume that it’s the salesperson’s role to push on “yes”.  However, the position of power lies with the ability to say “no”.

Our CEO’s Must-Read Book Recommendations

Our CEO’s Must-Read Book Recommendations

Sep 10, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.

454 Creative’s 15th Year Anniversary

454 Creative’s 15th Year Anniversary

Sep 05, 2018 by Photo of Paul BresendenPaul Bresenden in Inside 454

This year marks our 15th year in business. For those that don’t know the whole story, 454 Creative was born in 2003 in my parent’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet. The early days were full of laughter, empty bank accounts, and swarming termites in the summer.  Every day felt like we were learning or inventing something new. 

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships

Aug 08, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.

FREE Downloadable Employee High-Fives

FREE Downloadable Employee High-Fives

Jul 10, 2018 by Photo of 454 Creative454 Creative in Inside 454

High fives are more than a slap of hands. They connote teamwork, accomplishment, and excitement. Here at 454 Creative, we like to give high fives to celebrate when our team members go above and beyond.

Why NPS Should Be Part of your Marketing Playbook

Why NPS Should Be Part of your Marketing Playbook

Jun 22, 2018 by Photo of 454 Creative454 Creative in Marketing Playbook

We believe every organization should run their marketing initiatives from a playbook.  One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process

What you should know about GDPR

What you should know about GDPR

May 01, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

454 Podcast - Why “No” is our second favorite answer with Chris Jennings

454 Podcast - Why “No” is our second favorite answer with Chris Jennings

Apr 05, 2018 in CEO Coaching

Welcome to Episode 1 of our podcast. Join us as Paul sits down with Chris Jennings of Sandler Sales Institute to discuss some of the finer points of how to approach sales from a consultative position. Chris's systematic approach to sales puts the clients' best interest first and empowers the sales person to properly navigate business development conversations to quickly reach a "Yes" or "No."

You like us. You really like us!

You like us. You really like us!

Jan 23, 2017 by Photo of 454 Creative454 Creative in Inside 454

Our work on Kamalani Living's website was recognized at a national awards show and we want to brag (just a little) about it!

Golf for a Great Cause!

Golf for a Great Cause!

Sep 19, 2016 by Photo of 454 Creative454 Creative in Inside 454

We are proud to announce our sponsorship for the Strength in Support Golf Tournament benefiting veterans and their families throughout Southern California. Would you like to join us?

Do you have the GUTS?

Do you have the GUTS?

Sep 09, 2016 in Inside 454

454 Creative is happy to announce that we are a proud sponsor of GUTS, a friendly pumpkin carving competition for local and regional creative professionals in Orange County.