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4 Trends That Winning Companies Have Adopted During COVID-19

4 Trends That Winning Companies Have Adopted During COVID-19

Oct 16, 2020 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.

Defining the Marketing Role

Defining the Marketing Role

Sep 28, 2020 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Institute

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change. 

From Prospect to Promoter

From Prospect to Promoter

Sep 23, 2020

We love to learn (and teach) at 454 Creative!

Email Marketing Best Practices

Email Marketing Best Practices

Jul 14, 2020 by Photo of 454 Creative454 Creative

The world of email marketing can be overwhelming with a LOT of information to learn. Here's an overview of some of the most important things you should be considering when designing and building email campaigns!

Why You Should Move the Marketing Team into the Finance Office

Why You Should Move the Marketing Team into the Finance Office

Mar 28, 2019 by Photo of 454 Creative454 Creative in Lean Marketing Framework

We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.

454 Podcast - The Vision behind Rockharbor’s New Website

454 Podcast - The Vision behind Rockharbor’s New Website

Mar 06, 2019 by Photo of 454 Creative454 Creative in CEO Coaching

Welcome to Episode 2 of our podcast - In this episode, we'll learn how our team at 454 Creative worked alongside Rockharbor Church to help them reimagine their content strategy and develop a dynamic new website.  Paul sits down with Chad Coltman, Director of Operations, Joe Benson, Director of Technology, Josh Philips, Graphic Design and Parker Munson, Content Manager, to discuss how our Web Audit and Assessment processes and Lean Marketing Framework principles transformed how their team thinks about their online presence.

Start At Zero - Budgeting & Strategic Planning for the New Year

Start At Zero - Budgeting & Strategic Planning for the New Year

Dec 19, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.

Implementing Lean Marketing: Basic Principles To Get Started

Implementing Lean Marketing: Basic Principles To Get Started

Nov 05, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system

Why your marketing should be operating in Sprints.

Why your marketing should be operating in Sprints.

Oct 22, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

Most organizations have a "hunker down and get stuff done" philosophy.  Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.

Last Chance Email For Sales Accepted Leads

Last Chance Email For Sales Accepted Leads

Sep 11, 2018 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

In almost every decision, someone is pushing on “yes” and someone is pushing on “no”.  In sales, we assume that it’s the salesperson’s role to push on “yes”.  However, the position of power lies with the ability to say “no”.

Our CEO’s Must-Read Book Recommendations

Our CEO’s Must-Read Book Recommendations

Sep 10, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.