Email Marketing Best Practices
Jul 14, 2020
Making Sense of SEO
Feb 16, 2021 in Marketing Playbook
Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?
Meet the Creative Team
Feb 09, 2021 by 
Chad Coltman in Inside 454
When you work with 454 Creative, you have an entire team of talented creatives behind your marketing efforts. We're thankful for this group of men and women and all the passion, talent, skill and hard work they bring the job everyday. Take a minute and read what each of them loves about the work they do at 454 Creative for our clients.
Meet the Brand Strategy Team
Jan 06, 2021 by Chad Coltman
454 Creative is incredibly fortunate to have a Brand Management Team championing the needs of our clients and representing our agency. Led by Director of Brand Strategy Victoria Langton, and along with Brand Manager Sharon Melvin and Brand Coordinator Taylor Miklos, our clients are in good hands with these 3 talented women. To kick off 2021 we thought we’d introduce you to the team and give you a little insight into their work, interests and thoughts on being a part of an all-female team in the world of digital sales and marketing.
How to create healthy workplace habits in a remote environment
Dec 14, 2020 by 
Victoria Langton
After 9 months of full time remote working Our Director of Brand Strategy, Victoria Langton, shares her 5 habits for keeping her team’s wellbeing at the forefront.
The 4 Ps of Marketing
Nov 04, 2020 by 
Paul Bresenden in Lean Marketing Framework
Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.
4 Trends That Winning Companies Have Adopted During COVID-19
Oct 16, 2020 by Paul Bresenden in CEO Coaching
As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.
Defining the Marketing Role
Sep 28, 2020 by Paul Bresenden in Lean Marketing Institute
Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.
Email Marketing Best Practices
Jul 14, 2020 by 
454 Creative
The world of email marketing can be overwhelming with a LOT of information to learn. Here's an overview of some of the most important things you should be considering when designing and building email campaigns!
Why You Should Move the Marketing Team into the Finance Office
Mar 28, 2019 by 454 Creative in Lean Marketing Framework
We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.
454 Podcast - The Vision behind Rockharbor’s New Website
Mar 06, 2019 by 454 Creative in CEO Coaching
Welcome to Episode 2 of our podcast - In this episode, we'll learn how our team at 454 Creative worked alongside Rockharbor Church to help them reimagine their content strategy and develop a dynamic new website. Paul sits down with Chad Coltman, Director of Operations, Joe Benson, Director of Technology, Josh Philips, Graphic Design and Parker Munson, Content Manager, to discuss how our Web Audit and Assessment processes and Lean Marketing Framework principles transformed how their team thinks about their online presence.
