If you're like most organizations, there are far too many initiatives to accomplish and nowhere near enough resources to do them all. This is especially true of marketing. We are drowning in too many things to do (like all of those social posts that get five likes) and struggle to achieve the growth the organization is demanding. The answer to this is to stop trying to do everything and laser focus on the activities that achieve the most effective results.

When it comes to building growth engines, few investments are as transformative as Marketing Automation. While having a Customer Relationship Management system (CRM) is certainly considered a necessity for the modern business landscape, the value and true potential of Marketing Automation is often misunderstood or overlooked as a necessary resource for sales and marketing collaboration. 

May 2023 represents 454 Creative’s 20th year in business! For those that don’t know the whole story, 454 Creative was born in 2003 in President and CEO Paul Bresenden’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet.

These last few months our CEO Paul Bresenden, along with our Brand Strategy Team, have picked up a few marketing books that have offered fresh perspectives, new tactics and deep expertise. We know that there is so much content out there, and if you value learning like we do, we narrowed down our top four books that we would recommend adding to your marketing library this year. 

Some of you may have heard about the upcoming changes to Google Analytics, and the company’s encouragement to upgrade to the latest version of their popular data platform. But, for those of you non-techies out there, what’s it all about? And what needs to be done to stay up-to-date?

At the start of this new year, we’re all thinking about ways we can live better. New Year’s resolutions focused on reading more, eating better and getting to the gym motivate us to live healthier in the year ahead. And yet another area of our lives begs for a little bit of extra time and intention to help us live better in 2022, our digital life.