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May 06, 2015 in Inside 454
We often think of marketing and finance as being worlds apart from each other. Thoughts of the finance team conjure old stereotypes of men and women in their professional suits, pouring over spreadsheets, hopelessly chained to their 10-key calculators. And then there’s the marketing department. Creative and care-free, the marketing department has a dress code of their own, working on the umpteenth revision of the website, and is in love with their latest and greatest campaign.
While both are essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.
Welcome to Episode 2 of our podcast - In this episode, we'll learn how our team at 454 Creative worked alongside Rockharbor Church to help them reimagine their content strategy and develop a dynamic new website. Paul sits down with Chad Coltman, Director of Operations, Joe Benson, Director of Technology, Josh Philips, Graphic Design and Parker Munson, Content Manager, to discuss how our Web Audit and Assessment processes and Lean Marketing Framework principles transformed how their team thinks about their online presence.
As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.
Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system
Most organizations have a "hunker down and get stuff done" philosophy. Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.
In almost every decision, someone is pushing on “yes” and someone is pushing on “no”. In sales, we assume that it’s the salesperson’s role to push on “yes”. However, the position of power lies with the ability to say “no”.
Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.
This year marks our 15th year in business. For those that don’t know the whole story, 454 Creative was born in 2003 in my parent’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet. The early days were full of laughter, empty bank accounts, and swarming termites in the summer. Every day felt like we were learning or inventing something new.
We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.
High fives are more than a slap of hands. They connote teamwork, accomplishment, and excitement. Here at 454 Creative, we like to give high fives to celebrate when our team members go above and beyond.
We believe every organization should run their marketing initiatives from a playbook. One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process