Email Marketing Best Practices
Jul 14, 2020
May 10, 2021 by Libby Hase
With the latest version of iOS14, Apple has introduced some controversial ad blocking features to promote user privacy. This has caused some big changes for how advertising platforms like Facebook tracks and manages ad data.
As a company, we live to embody 3 simple principles in our culture: Make it Awesome, Make it Matter, Make it Happen. These statements shape our work and our relationships.
Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at?
Behind any great organization is a team of great leaders... and we like to think we've got one of the best Executive Teams out there. We're thankful for the guidance and expertise they bring to 454 Creative, and we want to give you all a chance to get to know them too.
Feb 16, 2021 in Marketing Playbook
Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?
When you work with 454 Creative, you have an entire team of talented creatives behind your marketing efforts. We're thankful for this group of men and women and all the passion, talent, skill and hard work they bring the job everyday. Take a minute and read what each of them loves about the work they do at 454 Creative for our clients.
Jan 06, 2021 by Chad Coltman
454 Creative is incredibly fortunate to have a Brand Management Team championing the needs of our clients and representing our agency. Led by Director of Brand Strategy Victoria Langton, and along with Brand Manager Sharon Melvin and Brand Coordinator Taylor Miklos, our clients are in good hands with these 3 talented women. To kick off 2021 we thought we’d introduce you to the team and give you a little insight into their work, interests and thoughts on being a part of an all-female team in the world of digital sales and marketing.
Dec 14, 2020 by Victoria Langton
After 9 months of full time remote working Our Director of Brand Strategy, Victoria Langton, shares her 5 habits for keeping her team’s wellbeing at the forefront.
Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.
As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.
Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.