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May 06, 2015 in Inside 454
Jan 06, 2021 by Chad Coltman
454 Creative is incredibly fortunate to have a Brand Management Team championing the needs of our clients and representing our agency. Led by Director of Brand Strategy Victoria Langton, and along with Brand Manager Sharon Melvin and Brand Coordinator Taylor Miklos, our clients are in good hands with these 3 talented women. To kick off 2021 we thought we’d introduce you to the team and give you a little insight into their work, interests and thoughts on being a part of an all-female team in the world of digital sales and marketing.
Dec 14, 2020 by Victoria Langton
After 9 months of full time remote working Our Director of Brand Strategy, Victoria Langton, shares her 5 habits for keeping her team’s wellbeing at the forefront.
Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.
As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.
Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.
Sep 23, 2020
We love to learn (and teach) at 454 Creative!
Jul 14, 2020 by 454 Creative
The world of email marketing can be overwhelming with a LOT of information to learn. Here's an overview of some of the most important things you should be considering when designing and building email campaigns!
We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.
Welcome to Episode 2 of our podcast - In this episode, we'll learn how our team at 454 Creative worked alongside Rockharbor Church to help them reimagine their content strategy and develop a dynamic new website. Paul sits down with Chad Coltman, Director of Operations, Joe Benson, Director of Technology, Josh Philips, Graphic Design and Parker Munson, Content Manager, to discuss how our Web Audit and Assessment processes and Lean Marketing Framework principles transformed how their team thinks about their online presence.
As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.
Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system