With the latest version of iOS14, Apple has introduced some controversial ad blocking features to promote user privacy. This has caused some big changes for how advertising platforms like Facebook tracks and manages ad data.

Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at? 

Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today.  I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment.  So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?

454 Creative is incredibly fortunate to have a Brand Management Team championing the needs of our clients and representing our agency. Led by Director of Brand Strategy Victoria Langton, and along with Brand Manager Sharon Melvin and Brand Coordinator Taylor Miklos, our clients are in good hands with these 3 talented women. To kick off 2021 we thought we’d introduce you to the team and give you a little insight into their work, interests and thoughts on being a part of an all-female team in the world of digital sales and marketing.

Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion. 

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.