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Keeping Up With Google: Coming Changes to Google Analytics

Keeping Up With Google: Coming Changes to Google Analytics

Apr 20, 2022 by Photo of Chad ColtmanChad Coltman in Digital Marketing

Some of you may have heard about the upcoming changes to Google Analytics, and the company’s encouragement to upgrade to the latest version of their popular data platform. But, for those of you non-techies out there, what’s it all about? And what needs to be done to stay up-to-date?

Podcasts we Love for 2022

Podcasts we Love for 2022

Feb 02, 2022 by Photo of 454 Creative454 Creative in CEO Coaching

Start off your February by tuning into a few recommended podcasts that will make you laugh, make you think, and challenge you to think differently about life (and digital marketing too, of course!)

Why You Should Consider Two Factor Authentication in 2022

Why You Should Consider Two Factor Authentication in 2022

Jan 11, 2022 by Photo of Chad ColtmanChad Coltman

At the start of this new year, we’re all thinking about ways we can live better. New Year’s resolutions focused on reading more, eating better and getting to the gym motivate us to live healthier in the year ahead. And yet another area of our lives begs for a little bit of extra time and intention to help us live better in 2022, our digital life.

Top 5 Tactics To Implement ASAP in your Hubspot Marketing Automation

Top 5 Tactics To Implement ASAP in your Hubspot Marketing Automation

Sep 14, 2021 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

Whether you’ve had Hubspot up and running for the last few years, you just signed up last week, or you're thinking about leveraging a marketing automation platform, here are five of our favorite campaigns, workflows, and automations to turbocharge your marketing.

454 Creative is now a Hubspot Solutions Partner

454 Creative is now a Hubspot Solutions Partner

Sep 07, 2021 by Photo of Brooks NelsonBrooks Nelson

We are excited to announce that in August 2021, 454 Creative officially became a certified HubSpot Solutions Partner.

When is the Best Month to Start a Big Project?

When is the Best Month to Start a Big Project?

Sep 01, 2021 in CEO Coaching

You may already know that the worst time of year to make big creative changes is the height of the summer and the winter holiday season, when consumers are active and your brand is getting lots of exposure. So then, when is the best time of year to make sweeping changes to things like your brand identity, website and social media? 

The Right Tool for the Job: How to Choose a PPC Platform

The Right Tool for the Job: How to Choose a PPC Platform

Aug 25, 2021 by Photo of Chad ColtmanChad Coltman

Understanding the world of digital advertising, or what some may call pay-per-click (PPC), can be a tricky endeavor. Each platform shows promise and is more than willing to spend your marketing dollars, but how do you know which platform is right for your campaign? Is one platform better than another, and if so how do you make the determination?

Our CEO’s Must-Read Book Recommendations

Our CEO’s Must-Read Book Recommendations

Aug 11, 2021 by Photo of 454 Creative454 Creative

Great #leaders are great learners. If you're looking for some great recommendations, here are some of Paul's best reads from 2021.

How to Keep Your Website Healthy

How to Keep Your Website Healthy

Jul 28, 2021 by Photo of Joe BensonJoe Benson

Just like everything else in life, websites require ongoing maintenance and improvements so you can get the best value from your investment. From updates to backups, we cover the most important things you can do to make sure your website is in it for the long haul.

Work from Anywhere

Work from Anywhere

Jul 15, 2021 by Photo of Chad ColtmanChad Coltman

“Working from home” is no longer reserved for domestic jobs, the self-employed, or the big dreamers starting the next Apple Computers in their garages. Today, with the internet, laptop computers and cloud-based software, the opportunities for working from home--and anywhere else you’ve got wifi--are abundant. And of course, the COVID-19 pandemic accelerated what was already happening in businesses around the globe, by moving workers from centralized offices to working from anywhere. 

454 Creative’s Digital Audit Programs

454 Creative’s Digital Audit Programs

Jun 21, 2021 by Photo of 454 Creative454 Creative in Inside 454

Have you ever wondered why your company isn't ranking well in search results? Have you read about the lawsuits targeting companies whose websites weren't ADA compliant? Do you know if there is room for improvement on your paid digital ads? Questions like these can be answered with a range of Audit Programs offered by 454 Creative. From SEO to ADA compliance, our team of experts can look under the hood of your digital marketing and tell you where a tune-up might be needed.