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The Biggest Changes with Digital Ads in 2024

The Biggest Changes with Digital Ads in 2024

Feb 14, 2024 by Photo of 454 Creative454 Creative in Digital Marketing

Paul and Chad are back for another Marketing Moments Podcast! As we continue to dive into important marketing changes companies should know about in 2024, we took some time to focus on the evolving landscape of Digital Ads. Here are some trends that will reshape the way we reach and engage with our target audience through ads.

How AI Will Change Marketing Efforts in 2024

How AI Will Change Marketing Efforts in 2024

Jan 18, 2024 by Photo of 454 Creative454 Creative in Digital Marketing

As we bid farewell to 2023 and dive into 2024, there are some key changes to keep in mind as you gear up for your marketing efforts ahead. And at the forefront of these changes is the power of Artificial Intelligence (AI). We have dived into the ways AI is reshaping marketing efforts in this new year, providing you with practical insights on how to leverage this technology to stay ahead of the game. Let’s dive in!

How Much Should I Spend on My Ad Campaign?

How Much Should I Spend on My Ad Campaign?

Aug 15, 2023 by Photo of 454 Creative454 Creative in Digital Marketing

One question that people often ask is “How much should be spent on ads?” Determining the cost of ads is a crucial decision that does not have a one-size-fits-all answer. There are many factors to consider when budgeting for a digital ad campaign, so we laid out some key considerations to give you a framework as you make your decision. 

Unlocking the Power of Marketing Automation

Unlocking the Power of Marketing Automation

Aug 10, 2023 in Digital Marketing

When it comes to building growth engines, few investments are as transformative as Marketing Automation. While having a Customer Relationship Management system (CRM) is certainly considered a necessity for the modern business landscape, the value and true potential of Marketing Automation is often misunderstood or overlooked as a necessary resource for sales and marketing collaboration. 

What to Expect When Running a Digital Ad Campaign

What to Expect When Running a Digital Ad Campaign

Jul 05, 2023 by Photo of Lauren McLeodLauren McLeod in Digital Marketing

One critical aspect of this online presence is digital advertising. For all consumers, the buying journey has changed dramatically over the last 2 decades. Where we used to rely on print, radio, and television to generate leads, and person-to-person contact to educate or nurture those leads, now we find most of that customer journey online. Each time we’re online, whether checking our email, learning something new, or shopping for groceries, we encounter ads specifically designed to convert our interest or need into action. These ads are paid placements in search results, social media sites, and wherever you might visit online. Social and search ads are a powerful way to reach your target audience but require an investment in time and resources to be successful.

454 Creative’s 20 Years of Growth

454 Creative’s 20 Years of Growth

May 12, 2023 by Photo of Chad ColtmanChad Coltman in Digital Marketing

May 2023 represents 454 Creative’s 20th year in business! For those that don’t know the whole story, 454 Creative was born in 2003 in President and CEO Paul Bresenden’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet.

HubSpot Essential Workflows Webinar

HubSpot Essential Workflows Webinar

May 11, 2023 by Photo of 454 Creative454 Creative in Digital Marketing

We'd love to invite you to a Hubspot For Credit Unions exclusive webinar detailing the Eight Essential Hubspot Plays To Turbocharge Your Growth hosted by Paul Bresenden on Wednesday, May 31st from 9:00 am - 10:00 am PDT! 

The 454 Marketing Library Explained

The 454 Marketing Library Explained

Apr 13, 2023 by Photo of 454 Creative454 Creative in Digital Marketing

These last few months our CEO Paul Bresenden, along with our Brand Strategy Team, have picked up a few marketing books that have offered fresh perspectives, new tactics and deep expertise. We know that there is so much content out there, and if you value learning like we do, we narrowed down our top four books that we would recommend adding to your marketing library this year. 

How much should I spend on a new website?

How much should I spend on a new website?

Mar 14, 2023 by Photo of Chad ColtmanChad Coltman in Digital Marketing

Having done website development for the past 20 years, a question we commonly get asked is “How much should I spend on a new website?” It's a fair question, given the investment of both time and money that goes into a website project, and the wide range options that exist for website development. Unfortunately, the answer isn’t always as straightforward as one would hope.

Keeping Up With Google: Coming Changes to Google Analytics

Keeping Up With Google: Coming Changes to Google Analytics

Apr 20, 2022 by Photo of Chad ColtmanChad Coltman in Digital Marketing

Some of you may have heard about the upcoming changes to Google Analytics, and the company’s encouragement to upgrade to the latest version of their popular data platform. But, for those of you non-techies out there, what’s it all about? And what needs to be done to stay up-to-date?