How to Maintain an Awesome Website

Your website is just like your vehicle — it requires regular attention and care to stay at peak performance. Just like your car needs oil changes and tire rotations, your website needs updates to its code, plugin versions, backups, and routine maintenance. Moreover, periodic optimization for ADA compliance and search engine visibility is crucial to keeping your online presence impactful and engaging.

Here are 4 efforts we recommend to maintain an awesome website. 

Regular Content Updates

Keep your website fresh and engaging by regularly updating your content. Fresh content not only provides value to your audience but also signals to search engines that your site is active and relevant.

Aim to update your blog, news section, or any other relevant content at least once a week 9or as often as you can). This could include publishing new articles, refreshing existing ones, or adding multimedia content like videos or infographics.

Ongoing Performance Monitoring:

Regularly monitor your website's performance using tools like Google Analytics. Pay attention to metrics like page load times, bounce rates, and user engagement. Identify any performance issues and optimize your website accordingly. This might involve compressing images, enabling browser caching, or removing unnecessary plugins that could be slowing down your site.

Responsive Design and Mobile Optimization:

Ensure your website is designed to provide an optimal viewing experience across all devices, including mobile phones and tablets. With an increasing number of users accessing the web on mobile devices, a responsive design is crucial for maintaining a positive user experience. Test your website's responsiveness regularly and make adjustments as needed to ensure it looks and functions flawlessly on all screen sizes.

Regular Security and Software Updates:

Keep your website secure by staying on top of security updates for your content management system, plugins, and any other software used on your site. Vulnerabilities in outdated software can make your website susceptible to attacks. Set up a regular schedule for updating your website's software and plugins. Stay informed about security best practices and consider implementing additional security measures, such as SSL certificates and firewall protection.
 

Fortunately, we are here for your team so you don't have to navigate this website upkeep journey alone. 454 Creative provides expert management across various platforms like WordPress, Drupal, SquareSpace, and more. Our range of services includes hosting solutions, website retainers, and bespoke projects that address both the technical infrastructure and the user experience of your website.

In addition to our comprehensive services, we offer website retainers that ensure ongoing support and maintenance for your website. This includes a monthly allocation of hours that can be utilized for various tasks, such as training your team on website management, creating new templates, crafting content pages, integrating digital platforms, and updating existing content.

454 Creative is ready to be your trusted partner in tending to the heartbeat of your online presence! Talk to our team today to talk through how a Website Development Retainer can enhance your digital presence for sustained growth.

 Fill this form to start a conversation with our team! Let's work together to ensure that your website remains a powerful tool for engaging your audience and driving business success.