All Posts by 454 Creative

As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.

Welcome to the world of HubSpot, where possibilities for streamlining your business operations, nurturing leads, and enhancing customer experiences are boundless. Since you’re here, you're likely aware of the importance of robust CRM and marketing automation tools, and HubSpot stands out as a comprehensive solution for your business. However, diving into HubSpot without a roadmap can be daunting and create confusion within your organization. That's where 454 Creative comes in—to guide you through every step of the onboarding process and ensure you and your co-workers are set up for success. Let’s get started!

These last few months our CEO Paul Bresenden, along with our Brand Strategy Team, have picked up a few marketing books that have offered fresh perspectives, new tactics and deep expertise. We know that there is so much content out there, and if you value learning like we do, we narrowed down our top four books that we would recommend adding to your marketing library this year. 

Great #leaders are great learners. If you're looking for some great recommendations, here are some of Paul's best reads from 2021.

Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at? 

As we bid farewell to 2023 and dive into 2024, there are some key changes to keep in mind as you gear up for your marketing efforts ahead. And at the forefront of these changes is the power of Artificial Intelligence (AI). We have dived into the ways AI is reshaping marketing efforts in this new year, providing you with practical insights on how to leverage this technology to stay ahead of the game. Let’s dive in!

Welcome to Episode 2 of our podcast - In this episode, we'll learn how our team at 454 Creative worked alongside Rockharbor Church to help them reimagine their content strategy and develop a dynamic new website.  Paul sits down with Chad Coltman, Director of Operations, Joe Benson, Director of Technology, Josh Philips, Graphic Design and Parker Munson, Content Manager, to discuss how our Web Audit and Assessment processes and Lean Marketing Framework principles transformed how their team thinks about their online presence.

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.

High fives are more than a slap of hands. They connote teamwork, accomplishment, and excitement. Here at 454 Creative, we like to give high fives to celebrate when our team members go above and beyond.

Our work on Kamalani Living's website was recognized at a national awards show and we want to brag (just a little) about it!

We are proud to announce our sponsorship for the Strength in Support Golf Tournament benefiting veterans and their families throughout Southern California. Would you like to join us?

On May 7th, our Account Manager, Christy Polek, said "I do!" and became Mrs. Christy Allen! 

454 Creative is happy to announce that we have hired a new Account Manager, Christy Polek and promoted our very own designer, Tanya Dimapindan, to Art Director!

We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.