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The Right Tool for the Job: How to Choose a PPC Platform

The Right Tool for the Job: How to Choose a PPC Platform

Aug 25, 2021 by Photo of Chad ColtmanChad Coltman

Understanding the world of digital advertising, or what some may call pay-per-click (PPC), can be a tricky endeavor. Each platform shows promise and is more than willing to spend your marketing dollars, but how do you know which platform is right for your campaign? Is one platform better than another, and if so how do you make the determination?

454 Creative’s Digital Audit Programs

454 Creative’s Digital Audit Programs

Jun 21, 2021 by Photo of 454 Creative454 Creative in Inside 454

Have you ever wondered why your company isn't ranking well in search results? Have you read about the lawsuits targeting companies whose websites weren't ADA compliant? Do you know if there is room for improvement on your paid digital ads? Questions like these can be answered with a range of Audit Programs offered by 454 Creative. From SEO to ADA compliance, our team of experts can look under the hood of your digital marketing and tell you where a tune-up might be needed.

Making Sense of SEO

Making Sense of SEO

Feb 16, 2021 in Marketing Playbook

Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today.  I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment.  So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?

The 4 Ps of Marketing

The 4 Ps of Marketing

Nov 04, 2020 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.