Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at? 

We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.

Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones. 

You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!