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Implementing Lean Marketing: Basic Principles To Get Started

Implementing Lean Marketing: Basic Principles To Get Started

Nov 05, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system

Why your marketing should be operating in Sprints.

Why your marketing should be operating in Sprints.

Oct 22, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

Most organizations have a "hunker down and get stuff done" philosophy.  Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.

The Importance of Being “Mobile Friendly”

The Importance of Being “Mobile Friendly”

Apr 23, 2015 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones. 

Panda, Penguin, and Pigeon

Panda, Penguin, and Pigeon

Aug 18, 2014 in Lean Marketing Framework

Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements. 

Timing is the Key To Life and Social Media

Timing is the Key To Life and Social Media

Jul 29, 2014 in Lean Marketing Framework

You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!

Quality Website Code Matters

Quality Website Code Matters

Jun 06, 2012 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

Most people are unaware of the language of the Internet.  Hidden behind all the pretty images and status updates is a special world of geeky programming code. 

Does using Google Plus equal higher search engine rankings?

Does using Google Plus equal higher search engine rankings?

Jan 31, 2012 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

We all suspected this was coming, but it’s now official: buying into Google's social media service can give your website a bit of a boost in the rankings.

Building a Successful Web Presence

Building a Successful Web Presence

Mar 16, 2011 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.