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Why NPS Should Be Part of your Marketing Playbook

Why NPS Should Be Part of your Marketing Playbook

Jun 22, 2018 by Photo of 454 Creative454 Creative in Marketing Playbook

We believe every organization should run their marketing initiatives from a playbook.  One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process

What you should know about GDPR

What you should know about GDPR

May 01, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

The Importance of Being “Mobile Friendly”

The Importance of Being “Mobile Friendly”

Apr 23, 2015 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones. 

Panda, Penguin, and Pigeon

Panda, Penguin, and Pigeon

Aug 18, 2014 in Lean Marketing Framework

Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements. 

Timing is the Key To Life and Social Media

Timing is the Key To Life and Social Media

Jul 29, 2014 in Lean Marketing Framework

You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!

Quality Website Code Matters

Quality Website Code Matters

Jun 06, 2012 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

Most people are unaware of the language of the Internet.  Hidden behind all the pretty images and status updates is a special world of geeky programming code. 

Does using Google Plus equal higher search engine rankings?

Does using Google Plus equal higher search engine rankings?

Jan 31, 2012 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

We all suspected this was coming, but it’s now official: buying into Google's social media service can give your website a bit of a boost in the rankings.

Building a Successful Web Presence

Building a Successful Web Presence

Mar 16, 2011 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.