Blog | 454 Creative

Making Sense of SEO

Feb 16, 2021 in Marketing Playbook

Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?

The 4 Ps of Marketing

Nov 04, 2020 by Paul Bresenden in Lean Marketing Framework

Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.

Start At Zero - Budgeting & Strategic Planning for the New Year

Dec 19, 2018 by 454 Creative in Lean Marketing Framework

As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.

Why NPS Should Be Part of your Marketing Playbook

Jun 22, 2018 by 454 Creative in Marketing Playbook

We believe every organization should run their marketing initiatives from a playbook. One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process

What you should know about GDPR

May 01, 2018 by 454 Creative in CEO Coaching

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

The Importance of Being “Mobile Friendly”

Apr 23, 2015 by Paul Bresenden in Lean Marketing Framework

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.

Panda, Penguin, and Pigeon

Aug 18, 2014 in Lean Marketing Framework

Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements.