Email Marketing Best Practices
Jul 14, 2020
Nobody Likes Their Leads
Apr 14, 2021 by 
454 Creative in Lean Marketing Institute
Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at?
Making Sense of SEO
Feb 16, 2021 in Marketing Playbook
Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?
The 4 Ps of Marketing
Nov 04, 2020 by 
Paul Bresenden in Lean Marketing Framework
Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.
Start At Zero - Budgeting & Strategic Planning for the New Year
Dec 19, 2018 by 454 Creative in Lean Marketing Framework
As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.
Why NPS Should Be Part of your Marketing Playbook
Jun 22, 2018 by 454 Creative in Marketing Playbook
We believe every organization should run their marketing initiatives from a playbook. One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process
What you should know about GDPR
May 01, 2018 by 454 Creative in CEO Coaching
General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.
The Importance of Being “Mobile Friendly”
Apr 23, 2015 by Paul Bresenden in Lean Marketing Framework
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.
Panda, Penguin, and Pigeon
Aug 18, 2014 in Lean Marketing Framework
Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements.
Timing is the Key To Life and Social Media
Jul 29, 2014 in Lean Marketing Framework
You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!
Quality Website Code Matters
Jun 06, 2012 by Paul Bresenden in Lean Marketing Framework
Most people are unaware of the language of the Internet. Hidden behind all the pretty images and status updates is a special world of geeky programming code.
Does using Google Plus equal higher search engine rankings?
Jan 31, 2012 by Paul Bresenden in Lean Marketing Framework
We all suspected this was coming, but it’s now official: buying into Google's social media service can give your website a bit of a boost in the rankings.
