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Podcasts we Love for 2022

Podcasts we Love for 2022

Feb 02, 2022 by Photo of 454 Creative454 Creative in CEO Coaching

Start off your February by tuning into a few recommended podcasts that will make you laugh, make you think, and challenge you to think differently about life (and digital marketing too, of course!)

Top 5 Tactics To Implement ASAP in your Hubspot Marketing Automation

Top 5 Tactics To Implement ASAP in your Hubspot Marketing Automation

Sep 14, 2021 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

Whether you’ve had Hubspot up and running for the last few years, you just signed up last week, or you're thinking about leveraging a marketing automation platform, here are five of our favorite campaigns, workflows, and automations to turbocharge your marketing.

When is the Best Month to Start a Big Project?

When is the Best Month to Start a Big Project?

Sep 01, 2021 in CEO Coaching

You may already know that the worst time of year to make big creative changes is the height of the summer and the winter holiday season, when consumers are active and your brand is getting lots of exposure. So then, when is the best time of year to make sweeping changes to things like your brand identity, website and social media? 

4 Reasons to Choose an Agency, (and 3 Reasons not to!)

4 Reasons to Choose an Agency, (and 3 Reasons not to!)

Jun 11, 2021 in CEO Coaching

Engaging with a results-driven marketing agency makes sense for a lot of reasons, but as an agency owner, I’ve taken a little bit of time to boil things down to our top 4.

Nobody Likes Their Leads

Nobody Likes Their Leads

Apr 14, 2021 by Photo of 454 Creative454 Creative in Lean Marketing Institute

Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at? 

4 Trends That Winning Companies Have Adopted During COVID-19

4 Trends That Winning Companies Have Adopted During COVID-19

Oct 16, 2020 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.

Why You Should Move the Marketing Team into the Finance Office

Why You Should Move the Marketing Team into the Finance Office

Mar 28, 2019 by Photo of 454 Creative454 Creative in Lean Marketing Framework

We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.

454 Podcast - The Vision behind Rockharbor’s New Website

454 Podcast - The Vision behind Rockharbor’s New Website

Mar 06, 2019 by Photo of 454 Creative454 Creative in CEO Coaching

Welcome to Episode 2 of our podcast - In this episode, we'll learn how our team at 454 Creative worked alongside Rockharbor Church to help them reimagine their content strategy and develop a dynamic new website.  Paul sits down with Chad Coltman, Director of Operations, Joe Benson, Director of Technology, Josh Philips, Graphic Design and Parker Munson, Content Manager, to discuss how our Web Audit and Assessment processes and Lean Marketing Framework principles transformed how their team thinks about their online presence.

Start At Zero - Budgeting & Strategic Planning for the New Year

Start At Zero - Budgeting & Strategic Planning for the New Year

Dec 19, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.

Implementing Lean Marketing: Basic Principles To Get Started

Implementing Lean Marketing: Basic Principles To Get Started

Nov 05, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system

Why your marketing should be operating in Sprints.

Why your marketing should be operating in Sprints.

Oct 22, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

Most organizations have a "hunker down and get stuff done" philosophy.  Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.