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Implementing Lean Marketing: Basic Principles To Get Started

Implementing Lean Marketing: Basic Principles To Get Started

Nov 05, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system

Why your marketing should be operating in Sprints.

Why your marketing should be operating in Sprints.

Oct 22, 2018 by Photo of 454 Creative454 Creative in Lean Marketing Framework

Most organizations have a "hunker down and get stuff done" philosophy.  Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.

Last Chance Email For Sales Accepted Leads

Last Chance Email For Sales Accepted Leads

Sep 11, 2018 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

In almost every decision, someone is pushing on “yes” and someone is pushing on “no”.  In sales, we assume that it’s the salesperson’s role to push on “yes”.  However, the position of power lies with the ability to say “no”.

Our CEO’s Must-Read Book Recommendations

Our CEO’s Must-Read Book Recommendations

Sep 10, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships

Aug 08, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.

What you should know about GDPR

What you should know about GDPR

May 01, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

454 Podcast - Why “No” is our second favorite answer with Chris Jennings

454 Podcast - Why “No” is our second favorite answer with Chris Jennings

Apr 05, 2018 in CEO Coaching

Welcome to Episode 1 of our podcast. Join us as Paul sits down with Chris Jennings of Sandler Sales Institute to discuss some of the finer points of how to approach sales from a consultative position. Chris's systematic approach to sales puts the clients' best interest first and empowers the sales person to properly navigate business development conversations to quickly reach a "Yes" or "No."

The Truth About Yelp

The Truth About Yelp

Nov 30, 2015 in CEO Coaching

For customers, Yelp can be the difference between a great meal and a bad night. For business owners, it can be a repuation nightmare with a high cost. Find out the truth about Yelp and what you can do to protect your business.

The Importance of Being “Mobile Friendly”

The Importance of Being “Mobile Friendly”

Apr 23, 2015 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones. 

Panda, Penguin, and Pigeon

Panda, Penguin, and Pigeon

Aug 18, 2014 in Lean Marketing Framework

Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements. 

Timing is the Key To Life and Social Media

Timing is the Key To Life and Social Media

Jul 29, 2014 in Lean Marketing Framework

You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!