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4 Trends That Winning Companies Have Adopted During COVID-19

4 Trends That Winning Companies Have Adopted During COVID-19

Oct 16, 2020 by Photo of Paul BresendenPaul Bresenden in CEO Coaching

As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.

Defining the Marketing Role

Defining the Marketing Role

Sep 28, 2020 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Institute

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change. 

From Prospect to Promoter

From Prospect to Promoter

Sep 23, 2020

We love to learn (and teach) at 454 Creative!

Email Marketing Best Practices

Email Marketing Best Practices

Jul 14, 2020 by Photo of 454 Creative454 Creative

The world of email marketing can be overwhelming with a LOT of information to learn. Here's an overview of some of the most important things you should be considering when designing and building email campaigns!

Why NPS Should Be Part of your Marketing Playbook

Why NPS Should Be Part of your Marketing Playbook

Jun 22, 2018 by Photo of 454 Creative454 Creative in Marketing Playbook

We believe every organization should run their marketing initiatives from a playbook.  One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process

What you should know about GDPR

What you should know about GDPR

May 01, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

You like us. You really like us!

You like us. You really like us!

Jan 23, 2017 by Photo of 454 Creative454 Creative in Inside 454

Our work on Kamalani Living's website was recognized at a national awards show and we want to brag (just a little) about it!

The Truth About Yelp

The Truth About Yelp

Nov 30, 2015 in CEO Coaching

For customers, Yelp can be the difference between a great meal and a bad night. For business owners, it can be a repuation nightmare with a high cost. Find out the truth about Yelp and what you can do to protect your business.

Building a Successful Web Presence

Building a Successful Web Presence

Mar 16, 2011 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.