How much should I spend on a new website?
Mar 14, 2023 in Digital Marketing
If you're like most organizations, there are far too many initiatives to accomplish and nowhere near enough resources to do them all. This is especially true of marketing. We are drowning in too many things to do (like all of those social posts that get five likes) and struggle to achieve the growth the organization is demanding. The answer to this is to stop trying to do everything and laser focus on the activities that achieve the most effective results.
Feb 16, 2021 in Marketing Playbook
Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?