How much should I spend on a new website?
Mar 14, 2023 in Digital Marketing
Paul and Chad are back for another Marketing Moments Podcast! As we continue to dive into important marketing changes companies should know about in 2024, we took some time to focus on the evolving landscape of Digital Ads. Here are some trends that will reshape the way we reach and engage with our target audience through ads.
As we bid farewell to 2023 and dive into 2024, there are some key changes to keep in mind as you gear up for your marketing efforts ahead. And at the forefront of these changes is the power of Artificial Intelligence (AI). We have dived into the ways AI is reshaping marketing efforts in this new year, providing you with practical insights on how to leverage this technology to stay ahead of the game. Let’s dive in!
If you're like most organizations, there are far too many initiatives to accomplish and nowhere near enough resources to do them all. This is especially true of marketing. We are drowning in too many things to do (like all of those social posts that get five likes) and struggle to achieve the growth the organization is demanding. The answer to this is to stop trying to do everything and laser focus on the activities that achieve the most effective results.
One question that people often ask is “How much should be spent on ads?” Determining the cost of ads is a crucial decision that does not have a one-size-fits-all answer. There are many factors to consider when budgeting for a digital ad campaign, so we laid out some key considerations to give you a framework as you make your decision.
Aug 10, 2023 in Digital Marketing
When it comes to building growth engines, few investments are as transformative as Marketing Automation. While having a Customer Relationship Management system (CRM) is certainly considered a necessity for the modern business landscape, the value and true potential of Marketing Automation is often misunderstood or overlooked as a necessary resource for sales and marketing collaboration.
One critical aspect of this online presence is digital advertising. For all consumers, the buying journey has changed dramatically over the last 2 decades. Where we used to rely on print, radio, and television to generate leads, and person-to-person contact to educate or nurture those leads, now we find most of that customer journey online. Each time we’re online, whether checking our email, learning something new, or shopping for groceries, we encounter ads specifically designed to convert our interest or need into action. These ads are paid placements in search results, social media sites, and wherever you might visit online. Social and search ads are a powerful way to reach your target audience but require an investment in time and resources to be successful.
We'd love to invite you to a Hubspot For Credit Unions exclusive webinar detailing the Eight Essential Hubspot Plays To Turbocharge Your Growth hosted by Paul Bresenden on Wednesday, May 31st from 9:00 am - 10:00 am PDT!
These last few months our CEO Paul Bresenden, along with our Brand Strategy Team, have picked up a few marketing books that have offered fresh perspectives, new tactics and deep expertise. We know that there is so much content out there, and if you value learning like we do, we narrowed down our top four books that we would recommend adding to your marketing library this year.
Having done website development for the past 20 years, a question we commonly get asked is “How much should I spend on a new website?” It's a fair question, given the investment of both time and money that goes into a website project, and the wide range options that exist for website development. Unfortunately, the answer isn’t always as straightforward as one would hope.
Some of you may have heard about the upcoming changes to Google Analytics, and the company’s encouragement to upgrade to the latest version of their popular data platform. But, for those of you non-techies out there, what’s it all about? And what needs to be done to stay up-to-date?
Jan 11, 2022 by Chad Coltman
At the start of this new year, we’re all thinking about ways we can live better. New Year’s resolutions focused on reading more, eating better and getting to the gym motivate us to live healthier in the year ahead. And yet another area of our lives begs for a little bit of extra time and intention to help us live better in 2022, our digital life.
Whether you’ve had Hubspot up and running for the last few years, you just signed up last week, or you're thinking about leveraging a marketing automation platform, here are five of our favorite campaigns, workflows, and automations to turbocharge your marketing.
Jul 15, 2021 by Chad Coltman
“Working from home” is no longer reserved for domestic jobs, the self-employed, or the big dreamers starting the next Apple Computers in their garages. Today, with the internet, laptop computers and cloud-based software, the opportunities for working from home--and anywhere else you’ve got wifi--are abundant. And of course, the COVID-19 pandemic accelerated what was already happening in businesses around the globe, by moving workers from centralized offices to working from anywhere.
Have you ever wondered why your company isn't ranking well in search results? Have you read about the lawsuits targeting companies whose websites weren't ADA compliant? Do you know if there is room for improvement on your paid digital ads? Questions like these can be answered with a range of Audit Programs offered by 454 Creative. From SEO to ADA compliance, our team of experts can look under the hood of your digital marketing and tell you where a tune-up might be needed.
Jun 11, 2021 in CEO Coaching
Engaging with a results-driven marketing agency makes sense for a lot of reasons, but as an agency owner, I’ve taken a little bit of time to boil things down to our top 4.
As a company, we live to embody 3 simple principles in our culture: Make it Awesome, Make it Matter, Make it Happen. These statements shape our work and our relationships.
Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at?
Feb 16, 2021 in Marketing Playbook
Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?
Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.
Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.
Sep 23, 2020
We love to learn (and teach) at 454 Creative!
Jul 14, 2020 by 454 Creative
The world of email marketing can be overwhelming with a LOT of information to learn. Here's an overview of some of the most important things you should be considering when designing and building email campaigns!
Nov 30, 2015 in CEO Coaching
For customers, Yelp can be the difference between a great meal and a bad night. For business owners, it can be a repuation nightmare with a high cost. Find out the truth about Yelp and what you can do to protect your business.