How much should I spend on a new website?
Mar 14, 2023 in Digital Marketing
One question that people often ask is “How much should be spent on ads?” Determining the cost of ads is a crucial decision that does not have a one-size-fits-all answer. There are many factors to consider when budgeting for a digital ad campaign, so we laid out some key considerations to give you a framework as you make your decision.
When it comes to building growth engines, few investments are as transformative as Marketing Automation. While having a Customer Relationship Management system (CRM) is certainly considered a necessity for the modern business landscape, the value and true potential of Marketing Automation is often misunderstood or overlooked as a necessary resource for sales and marketing collaboration.
One critical aspect of this online presence is digital advertising. For all consumers, the buying journey has changed dramatically over the last 2 decades. Where we used to rely on print, radio, and television to generate leads, and person-to-person contact to educate or nurture those leads, now we find most of that customer journey online. Each time we’re online, whether checking our email, learning something new, or shopping for groceries, we encounter ads specifically designed to convert our interest or need into action. These ads are paid placements in search results, social media sites, and wherever you might visit online. Social and search ads are a powerful way to reach your target audience but require an investment in time and resources to be successful.
These last few months our CEO Paul Bresenden, along with our Brand Strategy Team, have picked up a few marketing books that have offered fresh perspectives, new tactics and deep expertise. We know that there is so much content out there, and if you value learning like we do, we narrowed down our top four books that we would recommend adding to your marketing library this year.
Having done website development for the past 20 years, a question we commonly get asked is “How much should I spend on a new website?” It's a fair question, given the investment of both time and money that goes into a website project, and the wide range options that exist for website development. Unfortunately, the answer isn’t always as straightforward as one would hope.
Start off your February by tuning into a few recommended podcasts that will make you laugh, make you think, and challenge you to think differently about life (and digital marketing too, of course!)
Jul 15, 2021 by Chad Coltman
“Working from home” is no longer reserved for domestic jobs, the self-employed, or the big dreamers starting the next Apple Computers in their garages. Today, with the internet, laptop computers and cloud-based software, the opportunities for working from home--and anywhere else you’ve got wifi--are abundant. And of course, the COVID-19 pandemic accelerated what was already happening in businesses around the globe, by moving workers from centralized offices to working from anywhere.