From Prospect to Promoter
Sep 23, 2020
Nobody Likes Their Leads
Apr 14, 2021 by 
454 Creative in Lean Marketing Institute
Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at?
Defining the Marketing Role
Sep 28, 2020 by 
Paul Bresenden in Lean Marketing Institute
Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.
