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Nobody Likes Their Leads

Nobody Likes Their Leads

Apr 14, 2021 by Photo of 454 Creative454 Creative in Lean Marketing Institute

Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at? 

Defining the Marketing Role

Defining the Marketing Role

Sep 28, 2020 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Institute

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.