CAPATA / Website, CMO Consulting, Lean Marketing Framework


CAPATA is a Certified Public Accounting Firm in Orange County, California focused on providing top tier accounting services, tax planning, and strategic guidance. Our team began a partnership with CAPATA in 2016 to create their brand messaging, company story, and to elevate their online presence.


Brand Messaging & Company Story

Paul and their team have helped CAPATA drill down and map out a sales strategy that has saved me time and increased efficiency for us as whole. We look forward to working with them again in the future.

Gary Capata
Senior Partner

Our strategists worked with CAPATA to define the appropriate brand messaging for their goals and market. This included conducting key stakeholder interviews, market research, competitive analysis, and building out CAPATA’s value propositions, tone of voice, elevator pitch, and key messaging.


WordPress Website Development

Based on our analysis of CAPATA’s needs and their digital landscape, we started the project with a website roadmapping process which included building the website architecture, creating website wireframes, and outlining all technological requirements. Our team worked with CAPATA to design a unique website that outshines their competitors and encompasses their updated brand messaging. Their new website is a fully custom website build on Wordpress CMS.


454 really helped us bring alignment in our team when it came to our marketing processes. We are excited to continue implementing the tactics we’ve learned and continue to see our CPA firm grow because of the 454 Team.

Kevin Cloward
Senior Partner

CMO Consulting 

Our team continues to provide ongoing strategic marketing consulting to drive CAPATA’s growth. Through our Lean Marketing Framework process, we help CAPATA identify quarterly goals with clear expectations on outcomes and defined performance indicators as road markers for growth. We create alignment between CAPATA’s sales and marketing teams while helping CAPATA tie everything back to ROI.