Pacific Business Sales specializes in the sale of small and mid-size businesses in Orange County, LA County, the Inland Empire, and Silicon Valley. With over 20 years of experience in the industry, owners Bill and Cerisa Grunau bring an increadible depth of knowlege and expertise to their clients. However, their website and corporate branding didn't best reflect the quality of work they bring to the job each day.
Working with 454 Creative, we first apprached their corporate branding and logo to modernize their mark, implement a new color pallete and ensure that it represented the professionalism of Pacific Business Sales. Using their new corporate style guide, we took to redoing their website on WordPress, building a custom theme with special post-types for their "businesses for sale" and "completed transactions" posts. Bill is a thought-leader in his industry, which means combing through current page content, articles and blog posts to determine what should be carried over to the new site to serve functional SEO purposes, and what should be archived. Additionally, 454 Creative launched the site on a new domain, pbsbrokers.com, to bring the website inline with the domain being used for email addresses, to avoid end-user confusion and our Director of Technology, Joe Benson, set up hundreds of 301 redirects to ensure traffic from the old site would be properly rerouted to the new one.
With an all-new, redesigned website, we then redesigned PPC campaign assets, like Google Display Network ads, and corporate marketing pieces to bring them all under one, cohesive brand identity. In the process of designing new marketing brochures and flyers, we were able to add digital CTAs that point to key lead-captures on the new website, integrating with Pacific Business Sales' existing Constant Contact account, triggering automated emails and capturing lead data for future marketing efforts.
It's an Agency's dream to be given an opportunity like Pacific Business Sales, where we're entrusted with a complete overhaul of a company's brand identity. We're grateful for the partnership between 454 Creative and Pacific Business Sales and the trust given in the process by fantastic clients like Bill and Cerisa.