How AI Will Change Marketing Efforts in 2024
Jan 18, 2024 in Digital Marketing
Who will I work with at 454 Creative, and what expertise will they bring?
Nov 06, 2023 by 
Sharon Melvin in Inside 454
At 454 Creative, our team works together to craft and implement powerful marketing tactics, continually growing and improving through shared knowledge and industry insights. Read more to get an inside look at the different teams that make up our agency.
What is Lean Marketing?
Sep 27, 2023 by 
Paul Bresenden in Lean Marketing Framework
If you're like most organizations, there are far too many initiatives to accomplish and nowhere near enough resources to do them all. This is especially true of marketing. We are drowning in too many things to do (like all of those social posts that get five likes) and struggle to achieve the growth the organization is demanding. The answer to this is to stop trying to do everything and laser focus on the activities that achieve the most effective results.
454 Creative’s 20 Years of Growth
May 12, 2023 in Digital Marketing
May 2023 represents 454 Creative’s 20th year in business! For those that don’t know the whole story, 454 Creative was born in 2003 in President and CEO Paul Bresenden’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet.
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The 454 Marketing Library Explained
Apr 13, 2023 by 
454 Creative in Digital Marketing
These last few months our CEO Paul Bresenden, along with our Brand Strategy Team, have picked up a few marketing books that have offered fresh perspectives, new tactics and deep expertise. We know that there is so much content out there, and if you value learning like we do, we narrowed down our top four books that we would recommend adding to your marketing library this year.
How much should I spend on a new website?
Mar 14, 2023 in Digital Marketing
Having done website development for the past 20 years, a question we commonly get asked is “How much should I spend on a new website?” It's a fair question, given the investment of both time and money that goes into a website project, and the wide range options that exist for website development. Unfortunately, the answer isn’t always as straightforward as one would hope.
Keeping Up With Google: Coming Changes to Google Analytics
Apr 20, 2022 in Digital Marketing
Some of you may have heard about the upcoming changes to Google Analytics, and the company’s encouragement to upgrade to the latest version of their popular data platform. But, for those of you non-techies out there, what’s it all about? And what needs to be done to stay up-to-date?
Work from Anywhere
Jul 15, 2021
“Working from home” is no longer reserved for domestic jobs, the self-employed, or the big dreamers starting the next Apple Computers in their garages. Today, with the internet, laptop computers and cloud-based software, the opportunities for working from home--and anywhere else you’ve got wifi--are abundant. And of course, the COVID-19 pandemic accelerated what was already happening in businesses around the globe, by moving workers from centralized offices to working from anywhere.
Our Operating Principles
Apr 27, 2021 in Inside 454
As a company, we live to embody 3 simple principles in our culture: Make it Awesome, Make it Matter, Make it Happen. These statements shape our work and our relationships.
