Posts tagged as ad campaigns

In digital marketing, success isn’t just about reach, it’s about efficiency. For financial institutions especially, every click and conversion represents real trust built with a member. When 454 Creative partnered with Chaffey Federal Credit Union to promote their Summer Savings Club, we set out to improve conversion performance without increasing ad spend. The result: a 50.2% decrease in cost per conversion in one year — from $18.43 in 2024 to $9.14 in 2025. But this story isn’t just about one campaign. It’s about what every credit union or community-focused brand can learn from optimizing around clarity, accessibility, and data.