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Making Sense of SEO

Making Sense of SEO

Feb 16, 2021 in Marketing Playbook

Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today.  I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment.  So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?

The Importance of Being “Mobile Friendly”

The Importance of Being “Mobile Friendly”

Apr 23, 2015 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones. 

Quality Website Code Matters

Quality Website Code Matters

Jun 06, 2012 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

Most people are unaware of the language of the Internet.  Hidden behind all the pretty images and status updates is a special world of geeky programming code.