The Right Tool for the Job: How to Choose a PPC Platform
Aug 25, 2021
Keeping Up With Google: Coming Changes to Google Analytics
Apr 20, 2022 by 
Chad Coltman in Digital Marketing
Some of you may have heard about the upcoming changes to Google Analytics, and the company’s encouragement to upgrade to the latest version of their popular data platform. But, for those of you non-techies out there, what’s it all about? And what needs to be done to stay up-to-date?
454 Creative’s Digital Audit Programs
Jun 21, 2021 by 
454 Creative in Inside 454
Have you ever wondered why your company isn't ranking well in search results? Have you read about the lawsuits targeting companies whose websites weren't ADA compliant? Do you know if there is room for improvement on your paid digital ads? Questions like these can be answered with a range of Audit Programs offered by 454 Creative. From SEO to ADA compliance, our team of experts can look under the hood of your digital marketing and tell you where a tune-up might be needed.
Making Sense of SEO
Feb 16, 2021 in Marketing Playbook
Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?
The Importance of Being “Mobile Friendly”
Apr 23, 2015 by 
Paul Bresenden in Lean Marketing Framework
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.
Quality Website Code Matters
Jun 06, 2012 by Paul Bresenden in Lean Marketing Framework
Most people are unaware of the language of the Internet. Hidden behind all the pretty images and status updates is a special world of geeky programming code.
