Email Marketing Best Practices
Jul 14, 2020
Making Sense of SEO
Feb 16, 2021 in Marketing Playbook
Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?
The Importance of Being “Mobile Friendly”
Apr 23, 2015 by 
Paul Bresenden in Lean Marketing Framework
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.
Quality Website Code Matters
Jun 06, 2012 by Paul Bresenden in Lean Marketing Framework
Most people are unaware of the language of the Internet. Hidden behind all the pretty images and status updates is a special world of geeky programming code.
