When is the Best Month to Start a Big Project?
Sep 01, 2021
You may already know that the worst time of year to make big creative changes is the height of the summer and the winter holiday season, when consumers are active and your brand is getting lots of exposure. So then, when is the best time of year to make sweeping changes to things like your brand identity, website and social media?
September is actually an ideal month to launch a big initiative like a website redesign or logo project. September marks the official end of summer with children headed back to school, employees fresh off of vacation, and the holidays are still a ways off. Key decision-makers aren’t jetting off for summer or winter vacations, the team is feeling inspired after time away, inspiration is high and you might be starting your fiscal year and ready to spend your newly approved budget, or planning for your next one (and need to spend those unused marketing dollars!)
Starting in the fall means you’re able to hit the ground running in the new calendar year, launching the new website, or unveiling the new branding. If you wait too long into the fall to lay the groundwork for your project, you’ll find the holiday season a difficult time to start. A big undertaking like a website is a 3-4 months-long process, and so if you want a January launch, you’ll need a September start.
So how do you know if you need to rebrand?
A good rule of thumb is to at least consider updating your organization's branding and website once every five years. This ensures that your website is able to take advantage of today’s technologies, the underlying code stays secure and updated, and you are putting forward a fresh face for your customers or clients.
We’ve outlined a checklist to help you decide if now is the right time for you and your team to dive into a logo or website redesign:
- #1 Your Logo / Website has not been altered (Design/Colors/Copy/Etc) in more than 4 years.
- #2 You want to drive more traffic to your site.
- #3 Your logo/website are visibly outdated (not responsive, not representative of your brand)
- #4 Your brand’s mission, values, culture have changed since your logo was designed
- #5 Your business is expanding and your marketing goals + audiences have changed
- #6 Your company is considering a name change or merger
- #7 Your logo and website aren’t serving your marketing strategy
- #8 Your digital presence lacks originality or (positive) memorability
If you checked more than 4/8, congratulations, it’s time to get started!
If you're considering doing a rebranding or website project, we’d love to work with you. Reach out to our team today to get a proposal and start your project this fall, before it’s too late!