How AI Will Change Marketing Efforts in 2024
Jan 18, 2024 in Digital Marketing
Apr 20, 2022 in Digital Marketing
Some of you may have heard about the upcoming changes to Google Analytics, and the company’s encouragement to upgrade to the latest version of their popular data platform. But, for those of you non-techies out there, what’s it all about? And what needs to be done to stay up-to-date?
Sep 14, 2021 by Paul Bresenden in CEO Coaching
Whether you’ve had Hubspot up and running for the last few years, you just signed up last week, or you're thinking about leveraging a marketing automation platform, here are five of our favorite campaigns, workflows, and automations to turbocharge your marketing.
Sep 01, 2021 in CEO Coaching
You may already know that the worst time of year to make big creative changes is the height of the summer and the winter holiday season, when consumers are active and your brand is getting lots of exposure. So then, when is the best time of year to make sweeping changes to things like your brand identity, website and social media?
Jun 21, 2021 by 454 Creative in Inside 454
Have you ever wondered why your company isn't ranking well in search results? Have you read about the lawsuits targeting companies whose websites weren't ADA compliant? Do you know if there is room for improvement on your paid digital ads? Questions like these can be answered with a range of Audit Programs offered by 454 Creative. From SEO to ADA compliance, our team of experts can look under the hood of your digital marketing and tell you where a tune-up might be needed.
Apr 14, 2021 by 454 Creative in Lean Marketing Institute
Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at?
Feb 16, 2021 in Marketing Playbook
Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today. I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment. So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?
Nov 04, 2020 by Paul Bresenden in Lean Marketing Framework
Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.
Dec 19, 2018 by 454 Creative in Lean Marketing Framework
As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.
Jun 22, 2018 by 454 Creative in Marketing Playbook
We believe every organization should run their marketing initiatives from a playbook. One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process
May 01, 2018 by 454 Creative in CEO Coaching
General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.
Apr 23, 2015 by Paul Bresenden in Lean Marketing Framework
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.