Cutting Cost Per Conversion in Half: Lessons from Chaffey Credit Union’s Summer Savings Ad Campaign
Nov 13, 2025 in Digital Marketing
The Importance of Being “Mobile Friendly”
Apr 23, 2015 by 
Paul Bresenden in Lean Marketing Framework
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.
Quality Website Code Matters
Jun 06, 2012 by Paul Bresenden in Lean Marketing Framework
Most people are unaware of the language of the Internet. Hidden behind all the pretty images and status updates is a special world of geeky programming code.