4 Trends That Winning Companies Have Adopted During COVID-19
Oct 16, 2020 in CEO Coaching
Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.
We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.
General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.
Apr 05, 2018 in CEO Coaching
Nov 30, 2015 in CEO Coaching
For customers, Yelp can be the difference between a great meal and a bad night. For business owners, it can be a repuation nightmare with a high cost. Find out the truth about Yelp and what you can do to protect your business.
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.
Aug 18, 2014 in Lean Marketing Framework
Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements.
Jul 29, 2014 in Lean Marketing Framework
You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!
Most people are unaware of the language of the Internet. Hidden behind all the pretty images and status updates is a special world of geeky programming code.
We all suspected this was coming, but it’s now official: buying into Google's social media service can give your website a bit of a boost in the rankings.
There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.