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Our CEO’s Must-Read Book Recommendations

Our CEO’s Must-Read Book Recommendations

Sep 10, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships

Aug 08, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.

What you should know about GDPR

What you should know about GDPR

May 01, 2018 by Photo of 454 Creative454 Creative in CEO Coaching

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

454 Podcast - Why “No” is our second favorite answer with Chris Jennings

454 Podcast - Why “No” is our second favorite answer with Chris Jennings

Apr 05, 2018 in CEO Coaching

Welcome to Episode 1 of our podcast. Join us as Paul sits down with Chris Jennings of Sandler Sales Institute to discuss some of the finer points of how to approach sales from a consultative position. Chris's systematic approach to sales puts the clients' best interest first and empowers the sales person to properly navigate business development conversations to quickly reach a "Yes" or "No."

The Truth About Yelp

The Truth About Yelp

Nov 30, 2015 in CEO Coaching

For customers, Yelp can be the difference between a great meal and a bad night. For business owners, it can be a repuation nightmare with a high cost. Find out the truth about Yelp and what you can do to protect your business.

The Importance of Being “Mobile Friendly”

The Importance of Being “Mobile Friendly”

Apr 23, 2015 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones. 

Panda, Penguin, and Pigeon

Panda, Penguin, and Pigeon

Aug 18, 2014 in Lean Marketing Framework

Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements. 

Timing is the Key To Life and Social Media

Timing is the Key To Life and Social Media

Jul 29, 2014 in Lean Marketing Framework

You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!

Quality Website Code Matters

Quality Website Code Matters

Jun 06, 2012 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

Most people are unaware of the language of the Internet.  Hidden behind all the pretty images and status updates is a special world of geeky programming code. 

Does using Google Plus equal higher search engine rankings?

Does using Google Plus equal higher search engine rankings?

Jan 31, 2012 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

We all suspected this was coming, but it’s now official: buying into Google's social media service can give your website a bit of a boost in the rankings.

Building a Successful Web Presence

Building a Successful Web Presence

Mar 16, 2011 by Photo of Paul BresendenPaul Bresenden in Lean Marketing Framework

There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.