
Last Chance Email For Sales Accepted Leads
Sep 11, 2018 by Paul Bresenden in CEO Coaching
In almost every decision, someone is pushing on “yes” and someone is pushing on “no”. In sales, we assume that it’s the salesperson’s role to push on “yes”. However, the position of power lies with the ability to say “no”.

Our CEO’s Must-Read Book Recommendations
Sep 10, 2018 by 454 Creative in CEO Coaching
Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships
Aug 08, 2018 by 454 Creative in CEO Coaching
We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.

What you should know about GDPR
May 01, 2018 by 454 Creative in CEO Coaching
General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

454 Podcast - Why “No” is our second favorite answer with Chris Jennings
Apr 05, 2018 in CEO Coaching

The Truth About Yelp
Nov 30, 2015 in CEO Coaching
For customers, Yelp can be the difference between a great meal and a bad night. For business owners, it can be a repuation nightmare with a high cost. Find out the truth about Yelp and what you can do to protect your business.

The Importance of Being “Mobile Friendly”
Apr 23, 2015 by Paul Bresenden in Lean Marketing Framework
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.

Panda, Penguin, and Pigeon
Aug 18, 2014 in Lean Marketing Framework
Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements.

Timing is the Key To Life and Social Media
Jul 29, 2014 in Lean Marketing Framework
You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!

Quality Website Code Matters
Jun 06, 2012 by Paul Bresenden in Lean Marketing Framework
Most people are unaware of the language of the Internet. Hidden behind all the pretty images and status updates is a special world of geeky programming code.

Does using Google Plus equal higher search engine rankings?
Jan 31, 2012 by Paul Bresenden in Lean Marketing Framework
We all suspected this was coming, but it’s now official: buying into Google's social media service can give your website a bit of a boost in the rankings.