How AI Will Change Marketing Efforts in 2024
Jan 18, 2024 in Digital Marketing
What is Lean Marketing?
Sep 27, 2023 by 
Paul Bresenden in Lean Marketing Framework
If you're like most organizations, there are far too many initiatives to accomplish and nowhere near enough resources to do them all. This is especially true of marketing. We are drowning in too many things to do (like all of those social posts that get five likes) and struggle to achieve the growth the organization is demanding. The answer to this is to stop trying to do everything and laser focus on the activities that achieve the most effective results.
Nobody Likes Their Leads
Apr 14, 2021 by 
454 Creative in Lean Marketing Institute
Are you happy with the quality of your leads? Do you have clarity on how to define a lead and what stage of the customer journey you're engaging with each lead at?
The 4 Ps of Marketing
Nov 04, 2020 by Paul Bresenden in Lean Marketing Framework
Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.
Why You Should Move the Marketing Team into the Finance Office
Mar 28, 2019 by 454 Creative in Lean Marketing Framework
We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.
Start At Zero - Budgeting & Strategic Planning for the New Year
Dec 19, 2018 by 454 Creative in Lean Marketing Framework
As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.
Implementing Lean Marketing: Basic Principles To Get Started
Nov 05, 2018 by 454 Creative in Lean Marketing Framework
Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system
Why your marketing should be operating in Sprints.
Oct 22, 2018 by 454 Creative in Lean Marketing Framework
Most organizations have a "hunker down and get stuff done" philosophy. Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.
The Importance of Being “Mobile Friendly”
Apr 23, 2015 by Paul Bresenden in Lean Marketing Framework
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.
Panda, Penguin, and Pigeon
Aug 18, 2014 in Lean Marketing Framework
Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements.
Timing is the Key To Life and Social Media
Jul 29, 2014 in Lean Marketing Framework
You can tweet, blog, poke, +1, and pin until you've hit a virtual wall. We break down exactly when you should be using social media and why!
Quality Website Code Matters
Jun 06, 2012 by Paul Bresenden in Lean Marketing Framework
Most people are unaware of the language of the Internet. Hidden behind all the pretty images and status updates is a special world of geeky programming code.
