What to Expect When Running a Digital Ad Campaign
Jul 05, 2023
One critical aspect of this online presence is digital advertising. For all consumers, the buying journey has changed dramatically over the last 2 decades. Where we used to rely on print, radio, and television to generate leads, and person-to-person contact to educate or nurture those leads, now we find most of that customer journey online.
Each time we’re online, whether checking our email, learning something new, or shopping for groceries, we encounter ads specifically designed to convert our interest or need into action. These ads are paid placements in search results, social media sites, and wherever you might visit online. Social and search ads are a powerful way to reach your target audience but require an investment in time and resources to be successful.
So what should you expect when running a digital ad campaign? What does it take to be successful? We just wrote a white paper that will explore a few fundamentals of online advertising and answer some key questions that should be answered before you start a new campaign.
If you want to hear more about how we can enhance your digital marketing efforts, fill out this form to start a conversation with our team today!