Cutting Cost Per Conversion in Half: Lessons from Chaffey Credit Union’s Summer Savings Ad Campaign
Nov 13, 2025 in Digital Marketing
Why your marketing should be operating in Sprints.
Oct 22, 2018 by 
454 Creative in Lean Marketing Framework
Most organizations have a "hunker down and get stuff done" philosophy. Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.
Last Chance Email For Sales Accepted Leads
Sep 11, 2018 by 
Paul Bresenden in CEO Coaching
In almost every decision, someone is pushing on “yes” and someone is pushing on “no”. In sales, we assume that it’s the salesperson’s role to push on “yes”. However, the position of power lies with the ability to say “no”.
Our CEO’s Must-Read Book Recommendations
Sep 10, 2018 by 454 Creative in CEO Coaching
Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.
454 Creative’s 15th Year Anniversary
Sep 05, 2018 by Paul Bresenden in Inside 454
This year marks our 15th year in business. For those that don’t know the whole story, 454 Creative was born in 2003 in my parent’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet. The early days were full of laughter, empty bank accounts, and swarming termites in the summer. Every day felt like we were learning or inventing something new.
How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships
Aug 08, 2018 by 454 Creative in CEO Coaching
We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.
FREE Downloadable Employee High-Fives
Jul 10, 2018 by 454 Creative in Inside 454
High fives are more than a slap of hands. They connote teamwork, accomplishment, and excitement. Here at 454 Creative, we like to give high fives to celebrate when our team members go above and beyond.
Why NPS Should Be Part of your Marketing Playbook
Jun 22, 2018 by 454 Creative in Marketing Playbook
We believe every organization should run their marketing initiatives from a playbook. One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process
What you should know about GDPR
May 01, 2018 by 454 Creative in CEO Coaching
General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.
454 Podcast - Why “No” is our second favorite answer with Chris Jennings
Apr 05, 2018 in CEO Coaching
You like us. You really like us!
Jan 23, 2017 by 454 Creative in Inside 454
Our work on Kamalani Living's website was recognized at a national awards show and we want to brag (just a little) about it!
Golf for a Great Cause!
Sep 19, 2016 by 454 Creative in Inside 454
We are proud to announce our sponsorship for the Strength in Support Golf Tournament benefiting veterans and their families throughout Southern California. Would you like to join us?