One critical aspect of this online presence is digital advertising. For all consumers, the buying journey has changed dramatically over the last 2 decades. Where we used to rely on print, radio, and television to generate leads, and person-to-person contact to educate or nurture those leads, now we find most of that customer journey online. Each time we’re online, whether checking our email, learning something new, or shopping for groceries, we encounter ads specifically designed to convert our interest or need into action. These ads are paid placements in search results, social media sites, and wherever you might visit online. Social and search ads are a powerful way to reach your target audience but require an investment in time and resources to be successful.

We'd love to invite you to a Hubspot For Credit Unions exclusive webinar detailing the Eight Essential Hubspot Plays To Turbocharge Your Growth hosted by Paul Bresenden on Wednesday, May 31st from 9:00 am - 10:00 am PDT! 

Having done website development for the past 20 years, a question we commonly get asked is “How much should I spend on a new website?” It's a fair question, given the investment of both time and money that goes into a website project, and the wide range options that exist for website development. Unfortunately, the answer isn’t always as straightforward as one would hope.

Start off your February by tuning into a few recommended podcasts that will make you laugh, make you think, and challenge you to think differently about life (and digital marketing too, of course!)

Whether you’ve had Hubspot up and running for the last few years, you just signed up last week, or you're thinking about leveraging a marketing automation platform, here are five of our favorite campaigns, workflows, and automations to turbocharge your marketing.

You may already know that the worst time of year to make big creative changes is the height of the summer and the winter holiday season, when consumers are active and your brand is getting lots of exposure. So then, when is the best time of year to make sweeping changes to things like your brand identity, website and social media?