All Posts by 454 Creative

Start off your February by tuning into a few recommended podcasts that will make you laugh, make you think, and challenge you to think differently about life (and digital marketing too, of course!)

Have you ever wondered why your company isn't ranking well in search results? Have you read about the lawsuits targeting companies whose websites weren't ADA compliant? Do you know if there is room for improvement on your paid digital ads? Questions like these can be answered with a range of Audit Programs offered by 454 Creative. From SEO to ADA compliance, our team of experts can look under the hood of your digital marketing and tell you where a tune-up might be needed.

The world of email marketing can be overwhelming with a LOT of information to learn. Here's an overview of some of the most important things you should be considering when designing and building email campaigns!

Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system

Most organizations have a "hunker down and get stuff done" philosophy.  Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

We believe every organization should run their marketing initiatives from a playbook.  One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process

We are proud to announce our sponsorship for the Strength in Support Golf Tournament benefiting veterans and their families throughout Southern California. Would you like to join us?

On May 7th, our Account Manager, Christy Polek, said "I do!" and became Mrs. Christy Allen! 

454 Creative is happy to announce that we have hired a new Account Manager, Christy Polek and promoted our very own designer, Tanya Dimapindan, to Art Director!

We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.