Posts by Author | 454 Creative

Welcome Baby Everly Hope Bresenden!

Jun 15, 2016 by 454 Creative in Inside 454

Paul Bresenden, owner and CEO of 454 Creative, and his wife welcomed their second child, Everly Hope, on March 7th!

Why NPS Should Be Part of your Marketing Playbook

Jun 22, 2018 by 454 Creative in Marketing Playbook

We believe every organization should run their marketing initiatives from a playbook. One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process

What you should know about GDPR

May 01, 2018 by 454 Creative in CEO Coaching

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

Start At Zero - Budgeting & Strategic Planning for the New Year

Dec 19, 2018 by 454 Creative in Lean Marketing Framework

As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.

Christy Got Hitched

Jun 15, 2016 by 454 Creative in Inside 454

On May 7th, our Account Manager, Christy Polek, said "I do!" and became Mrs. Christy Allen!

FREE Downloadable Employee High-Fives

Jul 10, 2018 by 454 Creative in Inside 454

High fives are more than a slap of hands. They connote teamwork, accomplishment, and excitement. Here at 454 Creative, we like to give high fives to celebrate when our team members go above and beyond.

Why You Should Move the Marketing Team into the Finance Office

Mar 28, 2019 by 454 Creative in Lean Marketing Framework

We often think of marketing and finance as being worlds apart from each other. Thoughts of the finance team conjure old stereotypes of men and women in their professional suits, pouring over spreadsheets, hopelessly chained to their 10-key calculators. And then there’s the marketing department. Creative and care-free, the marketing department has a dress code of their own, working on the umpteenth revision of the website, and is in love with their latest and greatest campaign.

While both are essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.

Implementing Lean Marketing: Basic Principles To Get Started

Nov 05, 2018 by 454 Creative in Lean Marketing Framework

Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system

We’re Moving to Irvine

Jun 20, 2016 by 454 Creative

454 Creative is moving to Irvine, CA...THIS WEEK!

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships

Aug 08, 2018 by 454 Creative in CEO Coaching

We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.

Introducing Our New Logo

Oct 12, 2015 by 454 Creative in Inside 454

At the beginning of 2015, we began to feel like our existing logo was starting to look outdated and didn’t excite us as much as it used to. We wanted a change, but understood that having brand consistency and staying recognizable to our clients was essential to our business. So, instead of rolling out a completely new idea, we decided to perform a logo refresh.

454 Podcast - The Vision behind Rockharbor’s New Website

Mar 06, 2019 by 454 Creative in CEO Coaching

Welcome to Episode 2 of our podcast - In this episode, we'll learn how our team at 454 Creative worked alongside Rockharbor Church to help them reimagine their content strategy and develop a dynamic new website.  Paul sits down with Chad Coltman, Director of Operations, Joe Benson, Director of Technology, Josh Philips, Graphic Design and Parker Munson, Content Manager, to discuss how our Web Audit and Assessment processes and Lean Marketing Framework principles transformed how their team thinks about their online presence.