Email Marketing Best Practices
Jul 14, 2020
Jul 10, 2018 by 454 Creative in Inside 454
High fives are more than a slap of hands. They connote teamwork, accomplishment, and excitement. Here at 454 Creative, we like to give high fives to celebrate when our team members go above and beyond.
Jun 15, 2016 by 454 Creative in Inside 454
On May 7th, our Account Manager, Christy Polek, said "I do!" and became Mrs. Christy Allen!
May 01, 2018 by 454 Creative in CEO Coaching
General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.
Mar 06, 2019 by 454 Creative in CEO Coaching
Welcome to Episode 2 of our podcast - In this episode, we'll learn how our team at 454 Creative worked alongside Rockharbor Church to help them reimagine their content strategy and develop a dynamic new website. Paul sits down with Chad Coltman, Director of Operations, Joe Benson, Director of Technology, Josh Philips, Graphic Design and Parker Munson, Content Manager, to discuss how our Web Audit and Assessment processes and Lean Marketing Framework principles transformed how their team thinks about their online presence.
Aug 08, 2018 by 454 Creative in CEO Coaching
We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.
Jun 20, 2016 by 454 Creative
454 Creative is moving to Irvine, CA...THIS WEEK!
Mar 28, 2019 by 454 Creative in Lean Marketing Framework
We often think of marketing and finance as being worlds apart from each other. While both hold essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.
Jul 14, 2020 by 454 Creative
The world of email marketing can be overwhelming with a LOT of information to learn. Here's an overview of some of the most important things you should be considering when designing and building email campaigns!
Sep 10, 2018 by 454 Creative in CEO Coaching
Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.
Sep 19, 2016 by 454 Creative in Inside 454
We are proud to announce our sponsorship for the Strength in Support Golf Tournament benefiting veterans and their families throughout Southern California. Would you like to join us?
Oct 12, 2015 by 454 Creative in Inside 454
At the beginning of 2015, we began to feel like our existing logo was starting to look outdated and didn’t excite us as much as it used to. We wanted a change, but understood that having brand consistency and staying recognizable to our clients was essential to our business. So, instead of rolling out a completely new idea, we decided to perform a logo refresh.
Mar 23, 2021 by 454 Creative in Inside 454
Behind any great organization is a team of great leaders... and we like to think we've got one of the best Executive Teams out there. We're thankful for the guidance and expertise they bring to 454 Creative, and we want to give you all a chance to get to know them too.
Oct 22, 2018 by 454 Creative in Lean Marketing Framework
Most organizations have a "hunker down and get stuff done" philosophy. Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.
Jan 23, 2017 by 454 Creative in Inside 454
Our work on Kamalani Living's website was recognized at a national awards show and we want to brag (just a little) about it!
Jan 06, 2016 by 454 Creative in Inside 454
454 Creative is happy to announce that we have hired a new Account Manager, Christy Polek and promoted our very own designer, Tanya Dimapindan, to Art Director!
Dec 19, 2018 by 454 Creative in Lean Marketing Framework
As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.
Jun 22, 2018 by 454 Creative in Marketing Playbook
We believe every organization should run their marketing initiatives from a playbook. One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process
Jun 15, 2016 by 454 Creative in Inside 454
Paul Bresenden, owner and CEO of 454 Creative, and his wife welcomed their second child, Everly Hope, on March 7th!
Nov 05, 2018 by 454 Creative in Lean Marketing Framework
Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system