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All Posts by 454 Creative

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454 Creative

Christy Got Hitched

Jun 15, 2016 by Photo of 454 Creative in Inside 454

On May 7th, our Account Manager, Christy Polek, said "I do!" and became Mrs. Christy Allen! 

454 Creative

FREE Downloadable Employee High-Fives

Jul 10, 2018 by Photo of 454 Creative in Inside 454

High fives are more than a slap of hands. They connote teamwork, accomplishment, and excitement. Here at 454 Creative, we like to give high fives to celebrate when our team members go above and beyond.

454 Creative

What you should know about GDPR

May 01, 2018 by Photo of 454 Creative in CEO Coaching

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

454 Creative

Implementing Lean Marketing: Basic Principles To Get Started

Nov 05, 2018 by Photo of 454 Creative in Lean Marketing Framework

Congratulations on making the first steps to implement Lean Marketing at your organization. We’ve put together this guide as a way to bring clarity to the operating principles and job function for the marketing team. However, these principles have broad benefit to the entire organization and should be implemented cohesively with the leadership team. Learn the system and execute with diligence. Occasionally, omitting a single step can invalidate the entire system

454 Creative

We’re Moving to Irvine

Jun 20, 2016 by Photo of 454 Creative

454 Creative is moving to Irvine, CA...THIS WEEK!

454 Creative

How to Keep Your Sales Process from Being Hijacked by “Potential” Partnerships

Aug 08, 2018 by Photo of 454 Creative in CEO Coaching

We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.

454 Creative

Introducing Our New Logo

Oct 12, 2015 by Photo of 454 Creative in Inside 454

At the beginning of 2015, we began to feel like our existing logo was starting to look outdated and didn’t excite us as much as it used to. We wanted a change, but understood that having brand consistency and staying recognizable to our clients was essential to our business. So, instead of rolling out a completely new idea, we decided to perform a logo refresh.

454 Creative

Golf for a Great Cause!

Sep 19, 2016 by Photo of 454 Creative in Inside 454

We are proud to announce our sponsorship for the Strength in Support Golf Tournament benefiting veterans and their families throughout Southern California. Would you like to join us?

454 Creative

Our CEO’s Must-Read Book Recommendations

Sep 10, 2018 by Photo of 454 Creative in CEO Coaching

Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.

454 Creative

We’re Growing!

Jan 06, 2016 by Photo of 454 Creative in Inside 454

454 Creative is happy to announce that we have hired a new Account Manager, Christy Polek and promoted our very own designer, Tanya Dimapindan, to Art Director!

454 Creative

You like us. You really like us!

Jan 23, 2017 by Photo of 454 Creative in Inside 454

Our work on Kamalani Living's website was recognized at a national awards show and we want to brag (just a little) about it!

454 Creative

Why your marketing should be operating in Sprints.

Oct 22, 2018 by Photo of 454 Creative in Lean Marketing Framework

Most organizations have a "hunker down and get stuff done" philosophy.  Here’s why sprints have HUGE advantages for your marketing team compared to a traditional "get it done" structure.

454 Creative

Welcome Baby Everly Hope Bresenden!

Jun 15, 2016 by Photo of 454 Creative in Inside 454

Paul Bresenden, owner and CEO of 454 Creative, and his wife welcomed their second child, Everly Hope, on March 7th!

454 Creative

Why NPS Should Be Part of your Marketing Playbook

Jun 22, 2018 by Photo of 454 Creative in Marketing Playbook

We believe every organization should run their marketing initiatives from a playbook.  One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process