All Posts by 454 Creative

High fives are more than a slap of hands. They connote teamwork, accomplishment, and excitement. Here at 454 Creative, we like to give high fives to celebrate when our team members go above and beyond.

General Data Protection Regulation (GDPR) is an important regulation coming through the European Union that all organizations in the United States should be prepared for. With less than a month left until the deadline for compliance on May 25th, 2018, 454 Creative’s CEO, Paul Bresenden, has put together a video on transactional vs. promotional emails, data collection, and how GDPR affects your business directly.

We are always getting calls and emails from different people that are wanting to become referral sources. Unfortunately, these introductions pose as prospects and have been taking up more and more of our partners time. It seems to be a waste of time, rarely do they actually refer clients or the the people they refer are not a good fit for us. Keep your sales process from being hijacked by "potential" partnerships.

We often think of marketing and finance as being worlds apart from each other. Thoughts of the finance team conjure old stereotypes of men and women in their professional suits, pouring over spreadsheets, hopelessly chained to their 10-key calculators. And then there’s the marketing department. Creative and care-free, the marketing department has a dress code of their own, working on the umpteenth revision of the website, and is in love with their latest and greatest campaign.

While both are essential business functions, marketing and finance can exist in parallel dimensions and seldom interact. However, this way of working is outdated, inefficient and painfully wasteful. The new paradigm of marketing is moving from communication and promotion into one of being a predictable driver of growth for the organization.

Many CEO's have an incredible obsession with learning. Our CEO, Paul Bresenden, is no exception. On average, PB reads a new book every week. Here are his “must-read” recommendations for 2018.

At the beginning of 2015, we began to feel like our existing logo was starting to look outdated and didn’t excite us as much as it used to. We wanted a change, but understood that having brand consistency and staying recognizable to our clients was essential to our business. So, instead of rolling out a completely new idea, we decided to perform a logo refresh.

Our work on Kamalani Living's website was recognized at a national awards show and we want to brag (just a little) about it!

As you begin your annual marketing strategy and budgeting process, consider pushing reset and start at zero for both strategy and budgeting.

Paul Bresenden, owner and CEO of 454 Creative, and his wife welcomed their second child, Everly Hope, on March 7th!