Posts tagged as marketing

One critical aspect of this online presence is digital advertising. For all consumers, the buying journey has changed dramatically over the last 2 decades. Where we used to rely on print, radio, and television to generate leads, and person-to-person contact to educate or nurture those leads, now we find most of that customer journey online. Each time we’re online, whether checking our email, learning something new, or shopping for groceries, we encounter ads specifically designed to convert our interest or need into action. These ads are paid placements in search results, social media sites, and wherever you might visit online. Social and search ads are a powerful way to reach your target audience but require an investment in time and resources to be successful.

These last few months our CEO Paul Bresenden, along with our Brand Strategy Team, have picked up a few marketing books that have offered fresh perspectives, new tactics and deep expertise. We know that there is so much content out there, and if you value learning like we do, we narrowed down our top four books that we would recommend adding to your marketing library this year. 

Start off your February by tuning into a few recommended podcasts that will make you laugh, make you think, and challenge you to think differently about life (and digital marketing too, of course!)

Whether you’ve had Hubspot up and running for the last few years, you just signed up last week, or you're thinking about leveraging a marketing automation platform, here are five of our favorite campaigns, workflows, and automations to turbocharge your marketing.

Have you ever wondered why your company isn't ranking well in search results? Have you read about the lawsuits targeting companies whose websites weren't ADA compliant? Do you know if there is room for improvement on your paid digital ads? Questions like these can be answered with a range of Audit Programs offered by 454 Creative. From SEO to ADA compliance, our team of experts can look under the hood of your digital marketing and tell you where a tune-up might be needed.

As a company, we live to embody 3 simple principles in our culture: Make it Awesome, Make it Matter, Make it Happen. These statements shape our work and our relationships. 

Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today.  I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment.  So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?

As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.

We love to learn (and teach) at 454 Creative!

We believe every organization should run their marketing initiatives from a playbook.  One of the most powerful plays to run for existing customers (we also use it in the sales process once a proposal is sent) is an NPS survey process

Our work on Kamalani Living's website was recognized at a national awards show and we want to brag (just a little) about it!

There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.