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Making Sense of SEO

Making Sense of SEO

Feb 16, 2021 in Marketing Playbook

Search Engine Optimization (SEO) remains one of the top requests for digital marketing professionals today.  I find the topic to be full of snake oil salesmanship, with countless hours and dollars invested in efforts that will never yield a semblance of return on investment.  So what is SEO, what makes it effective and how do you properly execute a great SEO strategy?

Email Marketing Best Practices

Email Marketing Best Practices

Jul 14, 2020 by Photo of 454 Creative454 Creative

The world of email marketing can be overwhelming with a LOT of information to learn. Here's an overview of some of the most important things you should be considering when designing and building email campaigns!