Posts by Author | 454 Creative

What is Lean Marketing?

Sep 27, 2023 by Paul Bresenden in Lean Marketing Framework

If you're like most organizations, there are far too many initiatives to accomplish and nowhere near enough resources to do them all. This is especially true of marketing. We are drowning in too many things to do (like all of those social posts that get five likes) and struggle to achieve the growth the organization is demanding. The answer to this is to stop trying to do everything and laser focus on the activities that achieve the most effective results.

Top 5 Tactics To Implement ASAP in your Hubspot Marketing Automation

Sep 14, 2021 by Paul Bresenden in CEO Coaching

Whether you’ve had Hubspot up and running for the last few years, you just signed up last week, or you're thinking about leveraging a marketing automation platform, here are five of our favorite campaigns, workflows, and automations to turbocharge your marketing.

4 Trends That Winning Companies Have Adopted During COVID-19

Oct 16, 2020 by Paul Bresenden in CEO Coaching

As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.

Defining the Marketing Role

Sep 28, 2020 by Paul Bresenden in Lean Marketing Institute

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.

Last Chance Email For Sales Accepted Leads

Sep 11, 2018 by Paul Bresenden in CEO Coaching

In almost every decision, someone is pushing on “yes” and someone is pushing on “no”. In sales, we assume that it’s the salesperson’s role to push on “yes”. However, the position of power lies with the ability to say “no”.

454 Creative’s 15th Year Anniversary

Sep 05, 2018 by Paul Bresenden in Inside 454

This year marks our 15th year in business. For those that don’t know the whole story, 454 Creative was born in 2003 in my parent’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet. The early days were full of laughter, empty bank accounts, and swarming termites in the summer. Every day felt like we were learning or inventing something new.

The 4 Ps of Marketing

Nov 04, 2020 by Paul Bresenden in Lean Marketing Framework

Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.

The Importance of Being “Mobile Friendly”

Apr 23, 2015 by Paul Bresenden in Lean Marketing Framework

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.