Email Marketing Best Practices
Jul 14, 2020
We all suspected this was coming, but it’s now official: buying into Google's social media service can give your website a bit of a boost in the rankings.
As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.
Most people are unaware of the language of the Internet. Hidden behind all the pretty images and status updates is a special world of geeky programming code.
There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.
On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones.
This year marks our 15th year in business. For those that don’t know the whole story, 454 Creative was born in 2003 in my parent’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet. The early days were full of laughter, empty bank accounts, and swarming termites in the summer. Every day felt like we were learning or inventing something new.
Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion.
In almost every decision, someone is pushing on “yes” and someone is pushing on “no”. In sales, we assume that it’s the salesperson’s role to push on “yes”. However, the position of power lies with the ability to say “no”.
Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.