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All Posts by Paul Bresenden

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Paul Bresenden

Does using Google Plus equal higher search engine rankings?

Jan 31, 2012 by Photo of Paul Bresenden in Lean Marketing Framework

We all suspected this was coming, but it’s now official: buying into Google's social media service can give your website a bit of a boost in the rankings.

Paul Bresenden

4 Trends That Winning Companies Have Adopted During COVID-19

Oct 16, 2020 by Photo of Paul Bresenden in CEO Coaching

As businesses enter their year-end holiday season and new-year forecasting, we thought it would be helpful to identify 4 trends that we’ve observed working with our clients this year. While some companies are experiencing painful disruption or destruction of their existing business model, many are taking notes of these trends and pivoting accordingly.

Paul Bresenden

Quality Website Code Matters

Jun 06, 2012 by Photo of Paul Bresenden in Lean Marketing Framework

Most people are unaware of the language of the Internet.  Hidden behind all the pretty images and status updates is a special world of geeky programming code. 

Paul Bresenden

Building a Successful Web Presence

Mar 16, 2011 by Photo of Paul Bresenden in Lean Marketing Framework

There are a couple of golden rules to building your online presence, allowing you do remain trustworthy while keeping your customers happy.

Paul Bresenden

The Importance of Being “Mobile Friendly”

Apr 23, 2015 by Photo of Paul Bresenden in Lean Marketing Framework

On April 21st 2015, Google updated their search algorithms to include a site’s “mobile-friendliness” as a large factor in search ranking. In plain English, this means that some sites will show up less often if they aren’t as easy to read or use on mobile phones. 

Paul Bresenden

454 Creative’s 15th Year Anniversary

Sep 05, 2018 by Photo of Paul Bresenden in Inside 454

This year marks our 15th year in business. For those that don’t know the whole story, 454 Creative was born in 2003 in my parent’s hot, windowless attic in Whittier, California. From the beginning, we were focused on helping companies grow by leveraging the power of the internet. The early days were full of laughter, empty bank accounts, and swarming termites in the summer.  Every day felt like we were learning or inventing something new. 

Paul Bresenden

The 4 Ps of Marketing

Nov 04, 2020 by Photo of Paul Bresenden in Lean Marketing Framework

Most marketing textbooks teach that marketing has four critical levers to articulate. These have become known as the 4Ps of marketing: product, pricing, placement, and promotion. 

Paul Bresenden

Last Chance Email For Sales Accepted Leads

Sep 11, 2018 by Photo of Paul Bresenden in CEO Coaching

In almost every decision, someone is pushing on “yes” and someone is pushing on “no”.  In sales, we assume that it’s the salesperson’s role to push on “yes”.  However, the position of power lies with the ability to say “no”.

Paul Bresenden

Defining the Marketing Role

Sep 28, 2020 by Photo of Paul Bresenden in Lean Marketing Institute

Just as organizations need different skillsets from executive leadership teams as the organization evolves, the expectations and authority of the marketing executive should continue to evolve as the organization scales and competitive environments change.